What’s Trending in the Promotional Products Industry for 2015?

With the new year underway, promotional marketing experts have spent January scouring the promotional products industry for the most innovative ways to promote your brand.

May 12

Items that could be used every day and make your life easier are a big trend as marketers want to ensure their products serve to benefit their prospective customers and make a daily impression.

Ever-popular items like pens, bags and cups appear with new innovations every year. For instance, bags with reflectors built in for safety are new this year, as are pens that can also be used as a stylus with touch devices. Even ceramic mugs with quirky additions like a chalkboard finish for writing notes on them are available. Every year, suppliers come up with creative solutions to liven up promo products.

As usual, we saw a huge surge in the number of tech gadgets as well. Chargers, Bluetooth speakers and triple USB ports were in high demand. Multitasking items like wireless headphones are indicative of our modern on-the-go lifestyles. Now, with the number of smartphones booming, accessories and cases are also increasing in popularity every year. Items like phone wallets with stands, tastefully branded, are popping up everywhere.

Wellness is a growing trend in promotional products. Water bottles are a big hit, especially those you can hold while you run, and some are even collapsible. Related to this trend are fruit infuser drops to flavour the recommended eight cups of water a day.

Sunglasses are still as popular as always, featured in a variety of fun colours and stylish options.
Customising apparel is a mainstay of promotional marketing. Recognizing the longevity of promotional apparel items, marketers are opting into sublimation printing for brilliantly coloured, long-lasting imagery that won’t fade as the item goes through multiple wearings and washings.

Video marketing is taking the promotional products industry by storm! Imagine opening a designer box of chocolates to find a promotional video inside – what a way to make an impression! Logoed packaging in general, “marketing in a box,” is becoming a big trend.

We’re excited to see how these new trends play out through the year.


EmbroidMe uses industry leading technology

EmbroidMe uses industry leading technology from Japanese manufacturer Tajima. Click play to see one of these amazing machines in action.

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EmbroidMe is the largest network of professional customized apparel and product specialists. Our team of experts work with businesses and organizations of all sizes to develop custom wearables and promotional items. Although each and every one of our EmbroidMe locations is independently owned and operated, they all work together to provide even the largest companies the service expected from an industry leader.

Consider embroidered shirts for your sales team to promote brand awareness and professionalism. EmbroidMe has one of the largest selections of brand name wearables like Liz Claiborne, Nike and Ralph Lauren.

Promotional products are an inexpensive, yet, memorable alternative to the traditional business card. EmbroidMe retail centers have more than 800,000 promotional items to choose from including golf tees, key chains, coasters and more.

Today, printed apparel ranges from screen-printed words and logos to full-color, high-quality photo images printed directly onto t-shirts. EmbroidMe experts can quickly customize your apparel with your logo, message or favorite image.

Nothing says thank you to your best salesperson or your loyal customer like a personalized gift. From engraved pens, embroidered blankets or brushed metal picture frames, EmbroidMe has exactly what you need to let them know how important they are.

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