The importance of branding for a small business

company brandingDo small businesses need a brand?

Yes. As a small business owner branding may be something that you might not consider relevant or important for your business. But actually branding and your company image are certainly a worthy investment.

Just because you can’t compete with the bigger well known brands, doesn’t mean you should avoid creating a brand experience for your customers. If you have a company you instantly have a brand.


Its really down to how you advertise and market your business, that will be the difference between your company surviving, growing and becoming truly successful.

No matter what type of business or size your company is, you may be a one man band or a small team, a plumber, retail shop owner, accountant or even a singer. No matter what your brand image is important.

Its how you promote yourself, your staff and your business image and identity. Branding is also a vehicle of communication portraying your business values to your customers.

How to build your brand:

  • Get your values right with the right messages:

Every company is built on values. A mission and vision for what you do and why you do it. Make sure your values are at the forefront when you are thinking about your brand. This will ensure that you end up with a visual identity that fits with who you are and tells your story.

  • Get a company logo and make your brand visible:

A professional custom logo design is very important. Use a graphic designer and create something unique and professional for your company.

  • A brand is not just a logo:

A professional website design is key for presenting your company. This is your 24 hour shop window for the whole world to see, make sure it looks good, works well and generates leads.

  • Brand Experience:

Brand consistency is key, at every opportunity your customers interact with your business make sure your brand image is clear. You can achieve this through professionally designed and produced branded apparel, signs, printed business stationery, such as business cards, letter heads, packaging, menus, brochures, embroidered uniforms, business shirts, polo shirts, caps, hats, t shirt printing, promotional products, (including promotional pens, tote bags, compendiums and corporate gifts) etc.

Contact EmbroidMe for expert service and advice to help with your company branding for apparel and promotional products. We know the importance of brand awareness and corporate identity and the effect it has on the bottom line. We have a complement of embroidery machines configured to tackle any quantity with the highest quality work from one-off bespoke special gifts to thousands of embroidered logo’s for your business, club, school or team.

Here at EmbroidMe, we can show you samples and help you find the best apparel to meet your needs.

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