Get the Most from Your Marketing Spend ~ Branding Apparel, Uniforms, and Promotional Products

The word Brand under a magnifying glass illustrating marketing aBuild your brand

When considering branding it’s easy to immediately think of large multi-national businesses. These businesses would have spent many years and dollars to become recognised in the marketplace for a particular product or service. It may seem like any small to medium enterprise (SME) wanting a strong brand must spend exorbitant capital to achieve this however this isn’t the case.

It can be natural for SME’s to disregard the need to build a brand as customer service and daily tasks can be more pressing. No matter what industry a business operates in, or its size, a reputable brand can achieve business growth as the company will be known in the industry and among its target audience.

It’s important to be realistic when building a brand and accommodate for the stage a business is in. It would be unreasonable for a start-up to try achieve the same level of branding as an international business that’s been operating for a century. That said, there are some fundamental branding principals that every business should consider as all organisations need to be actively marketing and seen in the marketplace.

Branded apparel, uniforms, and promotional products are easy and cost effective methods to build brand recognition among customers and prospects, and is a proven marketing method.

From a client’s perspective how do your staff present themselves? Cafes that don’t have a uniform, even just the same styled branded shirt, give a different impression than a team in professionally branded uniform apparel. Same can be said for trade’s people arriving on-site without any form of branding or company representation. A clearly visible brand gives credibility.

What makes a strong brand?

Consistency

A brand is more than just a logo on a letterhead. Strong brands are consistent, and are uniform across all business collateral. This is the same for staff appearance. By having a consistent uniform across staff, sports teams, or in retail and hospitality businesses it displays your organisation as professional.

Quality

Products have different life expectancies and some materials last longer than others. Does your branded apparel, uniforms, business shirts, jackets, or hi-vis clothing look tired, faded, or well-worn? Uniforms represent your business and speak volumes about your brand. EmbroidMe supplies and brands top quality apparel, uniforms, clothing, and promotional products so that your brand will be noticed and professional.

Clarity

A small logo on a letterhead or in the office’s reception alone doesn’t build a strong and credible brand. A brand needs to be seen. Brands need to be clear and visible. When it comes to branding careful consideration should be taken to think about style, design, and colours. EmbroidMe supplies a huge range of products in various styles, colours, and designs, so that branded apparel and uniforms builds your brand.

Across April and May EmbroidMe are offering a free branding consultation to assist organisations get the most from their marketing spend and build a strong brand. Better yet, each consultation meeting goes into the draw to win $150 store credit to help get them started!

This branding consultation provides an opportunity to explore marketing objectives, specifically on branded apparel, uniforms, and promotional products, and find the best branding options for the business.

EmbroidMe have years of branding experience and have partnered with many organisations to help them achieve their marketing goals and branding requirements.

EmbroidMe can bring product samples to you and advice on what best practices for your business.  Invest time in a branding meeting this April and May and let us partner with you to develop the best branding solution possible.

Click here to select your nearest store and to arrange a time to meet with them.

Build Your Brand ~ Uniforms, Apparel, Promotional Products

We now live in a crowded marketplace which is saturated with marketing collateral making it hard for marketers and organisations to stand out from the crowd. Market cut-through is achieved through brand consistency in key areas including branded apparel, uniforms, and promotional products.

We supply and brand an extensive list of products and reading through lengthy catalogues can be time-consuming. Over April and May we’re offering a free branding consultation to work with you to maximise your marketing spend to ‘Build Your Brand’, and all businesses that attend a free consultation will go into the draw to win $150 of store credit.

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Visit our website to contact your nearest EmbroidMe Store

The Best in Quality Uniforms and Shirts from EmbroidMe

If you work in the hospitality sector, you need to look professional and respectable.

The right work shirt and uniform will also allow you to do your job with ease. If you work in an office, bar, restaurant or in a hotel EmbroidMe will make sure your look great with quality uniforms and clothing that will last. Our Embroidery Services use the latest technology to embroider your company logo to make sure you promote your brand and corporate identity.

EmbroidMe Stores have an excellent range of mens and womens shirts designed specifically to provide comfort, durability and will also look great offering a genuine high street fashion style and fit.

Enrich your workplace with sophisticated fashion that will give the right impression for your customers!

Here are examples of shirts and uniforms from our supplier The Catalogue.

business shirt uniformmens women shirt uniform

Here at EmbroidMe, we can show you samples and help you find the best apparel to meet your needs.

EmbroidMe winter jacket promotionsDon’t miss out on our latest promotion!

Free beanie with every purchase of a jacket, fleece and vest.

Call Your Local EmbroidMe Showroom Today!

Phone: 0800 773 330

Find Your Closest Store: www.embroidme.co.nz

 

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