Using Promotional Products as a Form of Goodwill

52% of people do buisness with a company after receiving a promotional product!

Are you looking to create a lasting impression in the minds of your customers, and potential future customers? It’s time to invest in some promotional products.

Previously we looked at how promotional products serve as a secondary business card. If you leave customers with an item they can use every day that has your branding on it, just think about how many times they will catch a glimpse of your logo.

So, how else can promotional products benefit your business?

Promotional Products and Goodwill

Using promotional products for gifts with purchase, customer Christmas gifts or giveaways provide that extra added value to their buying experience. Many customers will see this as an act of kindness and goodwill. In turn you can create a lasting impression, and create an overall positive image towards your brand (Disrupt Sports, n.d.). According to APPA 84% of survey participants have said that promotional products have created a more favourable impression on their brand (APPA, n.d.).

It’s time to show your appreciation to your customers and start getting those Christmas gifts ready.  EmbroidMe has thousands of promotional products to choose from. No matter what industry you’re in or what your budget is we have something for every situation.

For a limited time only purchase any Trends Collection drinkware and receive free setup!

Terms and conditions apply. To find out more give us a call on 0800 77 33 30 or drop in to your local EmbroidMe showroom and talk to one of our experts. You can also visit us online by clicking here.

References:

APPA (n.d.). Industry Stats

Disrupt Sports (n.d.). The Benefits of Promotional Products

Matista (2013). Benefits of Promotional Products for Small Businesses

Common Misconceptions about Promotional Products

May 12There are a lot of misconceptions about promotional marketing and promotional products that can scare of SMBs that are new to this form of marketing.

Allow us to set the record straight on these common myths:

People Just Throw Them Out

Everyone has received some kind of item branded with a company’s logo and/or an organization’s message. A lot of people try to argue that these items are thrown away and forgotten, but a study by ASI shows that these items are actually held onto for an average of about six months. Once they are no longer kept by the owner, over half are passed on to another person, continuing the branding impression.

They Don’t Make an Impression

Given that people hold onto their promotional items for six months, it’s clear there’s an impression made. And, according to Promotional Products Association International (PPAI) research, 89% of consumers can recall the name of an advertiser whose promotional product they received within the last 24 months. However the kind of impression made is dependent on the type of product and promotional marketing campaign. There are products that are better for greater visibility such as promotional bags, branded apparel and logoed writing instruments that are seen by many wherever they travel and are easily passed on. Products that foster a deeper connection with their recipient include USB drives, wellness items – prized for their utility – and delicious edible marketing.

You Can’t Tell If They’re Effective

We know marketers love to track return on investment (ROI) – how can you tell if handing out a branded water bottle is even effective?

Haven’t you noticed QR codes popping up on everything from direct mail to printed napkins at restaurants? Add a code to your printed koozies! The code can track your prospect back to the koozie you handed out at the green market on Saturday. The same goes for a unique URL. A special web address can lead to a landing page developed specifically for your koozie campaign, making tracking efforts a breeze.
Call-to-action (CTA): coupon code for a discount, a gift with purchase, BoGo, make them an offer! And then print it out along with your logo on your promotional products of choice. Customers will mention it and lead you back to the promotional item containing that offer.
Tracking number: nothing illustrates ROI like a phone call. Imprint a unique phone number on your products and you’ll know for sure they’re working for their money.
Too Expensive

Marketers want the most profitable form of marketing – that’s why they track and measure ROI. To understand what is getting them the best bang for their buck, they use a cost-per-impression metric (CPI). Promotional products are actually one of the most cost effective forms of advertising. According to the Advertising Specialty Institute, they have a CPI similar to spot ads on radio or online display, averaging $0.005 per impression. That’s a far better CPI than with prime-time TV and big-time print. The fluidity of these products means your marketing dollars can go a whole lot further.

Try to Get Them Cheap

This same study shows that people keep items they consider to be useful. Considering the length of time a promotional product is kept, wouldn’t you want it to be better quality so it will last long enough to leave a good impression instead of one of poor quality? There’s a difference between getting affordable products and “cheap” ones. Bang for your buck assumes there’s real value in your purchase, and for that, the item needs to last awhile. Do you want your company to be associated with a piece of junk, easily discarded? No. You want your brand’s imagery to appear on something that satisfies needs, innovative with a great look and feel – you want your branded item to leave your prospect thinking, “How thoughtful!”

Can’t Reach New Consumers

True, you think of promotional products as a way to cultivate customer loyalty but passing out products to prospects is known to be effective as well. In an ASI study, 31% of consumers said they would be likely to do business with a brand after receiving a logoed item – this likelihood increases according to the item itself. Apparel, USB drives and tote bags are big. Anything unique, designed with care is going to increase the likelihood you will win your way into their daily lives.

No New Products

Like any industry, promotional products are constantly evolving to keep up with the latest technology and trends. Every year thousands of new, innovative products are launched at the PPAI expo, which is one of the largest trade shows in the United States – we recently bogged about this year’s revelations here. Promotional products are a $19.83 billion industry, and it continues to grow every year.

All Promo Businesses Are the Same

There are two types of promo companies – you either have a mom and pop shop or a huge company that exists solely as an online store. What makes EmbroidMe stand out is they have combined the pluses of each dynamic. Each EmbroidMe store has at their disposal state-of-the-art technology, decades of experience in the industry and access to over 800,000 items from which to choose—while still delivering one-on-one quality customer service!

Contact your local EmbroidMe store to speak with a promotional marketing expert who will personally guide you in the development of your new promotional product campaign.

Promotional Products Are a Perfect Reminder For Your Business

Looking for a sure way to increase your sales?

Promotional Products

There’s no better cost-effective way to do it than through promotional products. Research shows promotional products not only increase sales, they create goodwill, build brand awareness, and return on investment.

Custom promotional products are perfect for any business. They can be used to market almost any item, as business gifts, in customer retention programs and for customer acquisition. With EmbroidMe’s selection of over 800,000 products to choose from, almost anything can be imprinted with your company logo or name which leaves a long-lasting impression of you, your message, and your brand. Our diverse product range includes everything from shirts, promotional pens, office desk accessories, food gifts, custom USB flash drives and key chains, bags, and of course, custom apparel.

  • PROMOTIONAL PRODUCTS INCREASE SALES MORE THAN VIRTUALLY ANY OTHER MEDIA

Business leaders everywhere know how much impact promotional products can have and now there’s research to back up what so many already know: Promo products deliver a better Cost Per Impression than virtually any other media. According to a new ground breaking study of thousands of business people, 60% of the participants did business with the advertiser after receiving an ad speciality, such as a branded pen or key chain.

Of those who hadn’t done business with the advertiser yet, almost one quarter said there were more likely to do business with them in the future. On top of that, 41% say there were left with a ‘favourable’ impression of the advertiser and virtually none had negative feelings. Can you say that about any other form of advertising?

Finally, with the average Cost Per Impression of a promotional product equalling $0.005, usd the CPI for Advertising Specialties beats all other forms of media, except for billboards. Getting the most sales you can for your money is one of the best reasons to rely on promotional products to help drive your sales.

  • MORE REASONS TO GIVE PROMOTIONAL PRODUCTS

If driving sales isn’t reason enough to use Promotional Products, consider this: 83% of customers remember the business who gave them an Ad Specialty. That kind of brand recall is hard to find anywhere else.

Another reason why Ad Specialties are a key to successful marketing: The typical product is kept for 12 months and many are used by your customers every business day. That frequent exposure will ensure that your business is always top-of-mind when the customer considers who to purchase from in the future.

  • WAYS TO USE PROMOTIONAL PRODUCTS

What are some of the best ways to use promotional products?

They can increase your brand awareness whenever you give them away, whether it’s at a trade show booth or as a bonus to any purchase.

Promotional Products make excellent business gifts for giving to your best customers or to prospects who you hope will become future customers.

Used as part of a comprehensive customer retention program, promotional products can ensure that your message is always in the hands of your customer, or right within eyesight. Consider the power of branded desk accessories or calendars that customers look at every day for a lasting reminder of the services you have to offer.

Promotional Products can even be used as excellent gifts for employees. When your staff uses those items when they are away from work, it provides another opportunity to share your message.

  • PROMOTIONAL PRODUCTS BUILD ORGANIZATIONS AND PROMOTE EVENTS

Promotional products can be used for more than just driving sales. They can also be an excellent way to promote your club or activity. Our industry experts will help you find the best and most unique items for branding your organization.

Do you have a big event coming up? We can help you find the best way to promote that event and leave a lasting impression. With our wide array of products, there’s always something perfect for every occasion. Whether it’s a fund-raiser, company event, or a club activity we have imprinted products that will be perfect for your needs.

Leave a lasting impression with custom-designed promotional products. There’s no minimum required so there’s something for every budget. Whether you’re looking for customized promotional gifts, an imprinted promotional product, a creative advertising speciality item, or stylish branded apparel, EmbroidMe has what you need to promote your brand and enhance your corporate identity. Article source: embroidme.com

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Logo embroidery and t shirt printing experts in East Tamaki Auckland

embroidery aucklandEmbroidMe East Tamaki Auckland provides the latest embroidery and digital printing technology for embroidered apparel, uniforms, business clothing, t shirt printing, caps, hats, branded apparel and sports clothing.

  • What we do best

Sourcing and supplying quality apparel and uniforms, embroidery, garment printing, and helping local businesses and teams with their brand identity and most importantly, to get noticed! Ideal for business workwear, new uniforms, local schools uniforms, sports wear clothing, caps, hats, t shirt printing, clothing brands and promotional products, (including promotional pens, tote bags, compendiums and corporate gifts) please contact us at EmbroidMe East Tamaki Auckland and be delighted at what we can do for you.

  • Embroidery for Schools, Colleges and University Uniforms

We endeavour to take away from the school, all of the usual problems associated with ordering school uniforms. With fast turnaround times and low order quantities we make it easy to operate your school uniform shop efficiently. We will help by providing top clothing brands and a hassle free service giving great value for money. Each order is delivered to the school free of any freight costs.

  • Embroidery for Clubs, Local Sports Clubs, Societies and Individuals

We supply Sports Clubs, Golf Clubs Clubs, Societies, and even famous individuals with embroidered, durable apparel, caps, hats and clothing brands. Personalised embroidery and digital printing can also be added to the garment, adding a distinctive feature for members

  • embroidme east tamaki auckland wayne strongAbout EmbroidMe East Tamaki Auckland.

EmbroidMe East Tamaki Auckland was opened in June 2006 and taken over by Wayne and Michelle Strong in Sept 2007. Each year the business has continued to achieve strong business growth and in July 2011 we reached a new sales record with the highest individual sales record for the NZ EmbroidMe Franchise network.

Store sales were up 52% on the same quarter in 2010 which has been a great way to celebrate the store’s 5th year anniversary.

We have invested in the latest embroidery and t shirt printing technology for business uniforms, sportswear clothing and corporate apparel. Wayne is a member of several business organisations including The Franchise Association of New Zealand the East Tamaki Business Association and BNI.

Wayne’s team consist of four full-time employees and one part-time, who source and supply clothing and apparel from top brand suppliers and we use the latest computerised embroidery technology and t shirt printing for thousands of clothing products, apparel and promotional products for a large range of diverse customers including and not limited to: Schools, Day care centres, Large Corporates, SME’s, local small businesses, Sports Teams, Restaurants and Cafes, Tradesmen, Construction Industry, Cultural Groups, Non-profit organisations and Government Departments.

Our wealth of experience and quality of service means that nearly 80% of our business is from existing customers and referrals. We are 100% New Zealand owned and operated and know the importance of brand awareness, corporate identity, branded apparel and the importance it has on your business bottom line.

We focus on giving our East Tamaki, Pakuranga, Howick, Half Moon Bay, Bucklands Beach, Botany Downs, Greenmount, Otara, Flat Bush, Whitford, Beachlands, Maraetai, Clevedon customers, clothing brands, caps, hats and branded apparel and products, to suit every budget and expectation.

We know the importance of brand awareness and corporate identity and the effect it has on the bottom line.We have a complement of embroidery machines configured to tackle any quantity with the highest quality work from one-off bespoke special gifts to thousands of embroidered logo’s for your business, club, school or team.

We are open Monday to Friday, 8.30am to 5.00pm.

Contact EmbroidMe East Tamaki today on 09 265 0300.

Visit our website www.embroidme.co.nz/EastTamaki

Connect with us on www.facebook.com/EmbroidMeEastTamaki

Pop in to see us at 89A Springs Road East Tamaki Auckland 2013