Search Engine Marketing, Social Media… What does it mean for your business?

What does Wikipedia say? 

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search engine optimization (SEO) “optimizes” website content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links associated with the website. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components. Source:

OK, almost got it… In simple terms… If you advertise your business website in the most popular social media websites and in the top 10 online business directories in New Zealand, this will increase your Internet presence and drive more traffic to your website.

Social Media websites and Online Business Directories are like TRAFFIC SIGNS POINTING TRAFFIC TO YOUR WEBSITE.

Its simple but you do need to do the work. The time investment will pay off as this form of advertising is free. Social Media websites are free to use and all the below online directories provide free listings.

Step 1. Add your business information and website address to the following selection of New Zealand Business directories.

Google Places, FindaHotFrogNZSGopherNZ SEARCHZenbuZipLeaf New Zealand, 

WowcityLocalistNoCowboys, Wises Maps and check to see your website is in Yahoo and Bing Maps...

Step 2. Create Social Media Business Profiles.

Facebook, Twitter, Linkedin company profile, Google+ User Profile, Google+ Business Page, YouTube Business channel, Foursquare

After all that hard work, your website will get more and more traffic. The catch is that you need to update every website with content including popular keywords and keyword phrases about your business. Make sure you always add a link when you post, so to drive traffic and to make sure Google adds your content to its search engine.

Step 3. Is to also focus on Offline Advertising with business car signage and window signage and promotional t-shirts, caps, coffee mugs from EmbroidMe!

To locate the nearest store, visit:

Here at EmbroidMe, we can show you samples and help you find the best apparel to meet your needs.

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