Get Your Team Ready for Sports Season & Score a Free Reflex Sports Bag!

Brighter days are ahead with summer approaching! Are you more motivated to go outdoors, soak up the sun, and enjoy some fresh air at this time of the year? 

Now that the weather is getting warmer sports season will be starting to kick off, so there’s no better time to organise your team’s uniform whether it is for on or off the field. Nothing brings spirit and camaraderie to a team like quality team apparel!

We provide branded sports garments to clubs, sports teams, schools and organisations. Everything from dri-gear with moisture-wicking technology to collared polos, shirts and track suits.

For a limited time only if you order 12 Reflex Polos (DGRFP) and/or Reflex Pullovers (DGRFZ) you’ll receive a free Reflex Sports Bag*!

Give us a call on 0800 77 33 30  or visit us online to find out more!

*Terms and conditions apply.

Using Promotional Products as a Form of Goodwill

52% of people do buisness with a company after receiving a promotional product!

Are you looking to create a lasting impression in the minds of your customers, and potential future customers? It’s time to invest in some promotional products.

Previously we looked at how promotional products serve as a secondary business card. If you leave customers with an item they can use every day that has your branding on it, just think about how many times they will catch a glimpse of your logo.

So, how else can promotional products benefit your business?

Promotional Products and Goodwill

Using promotional products for gifts with purchase, customer Christmas gifts or giveaways provide that extra added value to their buying experience. Many customers will see this as an act of kindness and goodwill. In turn you can create a lasting impression, and create an overall positive image towards your brand (Disrupt Sports, n.d.). According to APPA 84% of survey participants have said that promotional products have created a more favourable impression on their brand (APPA, n.d.).

It’s time to show your appreciation to your customers and start getting those Christmas gifts ready.  EmbroidMe has thousands of promotional products to choose from. No matter what industry you’re in or what your budget is we have something for every situation.

For a limited time only purchase any Trends Collection drinkware and receive free setup!

Terms and conditions apply. To find out more give us a call on 0800 77 33 30 or drop in to your local EmbroidMe showroom and talk to one of our experts. You can also visit us online by clicking here.

References:

APPA (n.d.). Industry Stats

Disrupt Sports (n.d.). The Benefits of Promotional Products

Matista (2013). Benefits of Promotional Products for Small Businesses

Receive FREE Setup on Trends Collection Drinkware

Did you know 76.4% of people keep their promotional products because they find them useful!

There’s no such thing as too much marketing exposure. Promotional products are the perfect tool for creating repeat exposure and a lasting impression in the minds of your customers and potential future customers.

According to APPA 52% of people do business with a company after receiving a promotional product, and there really is a never ending list of ways you can use promotional products as part of your marketing mix (APPA, n.d.). Whether it’s a Christmas gift, gift with purchase or goody bag giveaway promotional products will help you stand out and create a lasting impact.

Promotional products are beneficial to businesses in so many ways, so over the next few weeks we’ll be taking a look at some of the top benefits for your business.

Using promotional products as a secondary business card

Business cards are a staple marketing tool right? But, the recipient doesn’t look at these everyday. Generally they will pull out the card only when they need to give you a call. However, with promotional products you can add some extra value to your business cards. Every time you hand out your business card leave them with a branded product too (Matista, 2013). Nearly 50% of recipients use a promotional product daily, which means the user will see your logo repeatedly, hence the product serves as a secondary business card.

Promotional products are the perfect way to show your appreciation to your customers, and it’s time to start ordering those Christmas gifts. No matter what industry you’re in or what your budget is, EmbroidMe has thousands of promotional products for you to choose from.

For a limited time only purchase any Trends Collection drinkware and receive free setup. Terms and conditions apply.

To find out more give us a call on 0800 77 33 30 or drop in to your local EmbroidMe showroom and talk to one of our experts. You can also visit us online.

Keep an eye out for our next post to find out other ways promotional products can benefit your business. 

 

                          

 

References:

APPA (n.d.). Industry Stats

Matista (2013). Benefits of Promotional Products for Small Businesses

Get the Most from Your Marketing Spend ~ Branding Apparel, Uniforms, and Promotional Products

The word Brand under a magnifying glass illustrating marketing aBuild your brand

When considering branding it’s easy to immediately think of large multi-national businesses. These businesses would have spent many years and dollars to become recognised in the marketplace for a particular product or service. It may seem like any small to medium enterprise (SME) wanting a strong brand must spend exorbitant capital to achieve this however this isn’t the case.

It can be natural for SME’s to disregard the need to build a brand as customer service and daily tasks can be more pressing. No matter what industry a business operates in, or its size, a reputable brand can achieve business growth as the company will be known in the industry and among its target audience.

It’s important to be realistic when building a brand and accommodate for the stage a business is in. It would be unreasonable for a start-up to try achieve the same level of branding as an international business that’s been operating for a century. That said, there are some fundamental branding principals that every business should consider as all organisations need to be actively marketing and seen in the marketplace.

Branded apparel, uniforms, and promotional products are easy and cost effective methods to build brand recognition among customers and prospects, and is a proven marketing method.

From a client’s perspective how do your staff present themselves? Cafes that don’t have a uniform, even just the same styled branded shirt, give a different impression than a team in professionally branded uniform apparel. Same can be said for trade’s people arriving on-site without any form of branding or company representation. A clearly visible brand gives credibility.

What makes a strong brand?

Consistency

A brand is more than just a logo on a letterhead. Strong brands are consistent, and are uniform across all business collateral. This is the same for staff appearance. By having a consistent uniform across staff, sports teams, or in retail and hospitality businesses it displays your organisation as professional.

Quality

Products have different life expectancies and some materials last longer than others. Does your branded apparel, uniforms, business shirts, jackets, or hi-vis clothing look tired, faded, or well-worn? Uniforms represent your business and speak volumes about your brand. EmbroidMe supplies and brands top quality apparel, uniforms, clothing, and promotional products so that your brand will be noticed and professional.

Clarity

A small logo on a letterhead or in the office’s reception alone doesn’t build a strong and credible brand. A brand needs to be seen. Brands need to be clear and visible. When it comes to branding careful consideration should be taken to think about style, design, and colours. EmbroidMe supplies a huge range of products in various styles, colours, and designs, so that branded apparel and uniforms builds your brand.

Across April and May EmbroidMe are offering a free branding consultation to assist organisations get the most from their marketing spend and build a strong brand. Better yet, each consultation meeting goes into the draw to win $150 store credit to help get them started!

This branding consultation provides an opportunity to explore marketing objectives, specifically on branded apparel, uniforms, and promotional products, and find the best branding options for the business.

EmbroidMe have years of branding experience and have partnered with many organisations to help them achieve their marketing goals and branding requirements.

EmbroidMe can bring product samples to you and advice on what best practices for your business.  Invest time in a branding meeting this April and May and let us partner with you to develop the best branding solution possible.

Click here to select your nearest store and to arrange a time to meet with them.

Build Your Brand ~ Uniforms, Apparel, Promotional Products

We now live in a crowded marketplace which is saturated with marketing collateral making it hard for marketers and organisations to stand out from the crowd. Market cut-through is achieved through brand consistency in key areas including branded apparel, uniforms, and promotional products.

We supply and brand an extensive list of products and reading through lengthy catalogues can be time-consuming. Over April and May we’re offering a free branding consultation to work with you to maximise your marketing spend to ‘Build Your Brand’, and all businesses that attend a free consultation will go into the draw to win $150 of store credit.

website

Visit our website to contact your nearest EmbroidMe Store

The importance of branding for a small business

company brandingDo small businesses need a brand?

Yes. As a small business owner branding may be something that you might not consider relevant or important for your business. But actually branding and your company image are certainly a worthy investment.

Just because you can’t compete with the bigger well known brands, doesn’t mean you should avoid creating a brand experience for your customers. If you have a company you instantly have a brand.

 

Its really down to how you advertise and market your business, that will be the difference between your company surviving, growing and becoming truly successful.

No matter what type of business or size your company is, you may be a one man band or a small team, a plumber, retail shop owner, accountant or even a singer. No matter what your brand image is important.

Its how you promote yourself, your staff and your business image and identity. Branding is also a vehicle of communication portraying your business values to your customers.

How to build your brand:

  • Get your values right with the right messages:

Every company is built on values. A mission and vision for what you do and why you do it. Make sure your values are at the forefront when you are thinking about your brand. This will ensure that you end up with a visual identity that fits with who you are and tells your story.

  • Get a company logo and make your brand visible:

A professional custom logo design is very important. Use a graphic designer and create something unique and professional for your company.

  • A brand is not just a logo:

A professional website design is key for presenting your company. This is your 24 hour shop window for the whole world to see, make sure it looks good, works well and generates leads.

  • Brand Experience:

Brand consistency is key, at every opportunity your customers interact with your business make sure your brand image is clear. You can achieve this through professionally designed and produced branded apparel, signs, printed business stationery, such as business cards, letter heads, packaging, menus, brochures, embroidered uniforms, business shirts, polo shirts, caps, hats, t shirt printing, promotional products, (including promotional pens, tote bags, compendiums and corporate gifts) etc.

Contact EmbroidMe for expert service and advice to help with your company branding for apparel and promotional products. We know the importance of brand awareness and corporate identity and the effect it has on the bottom line. We have a complement of embroidery machines configured to tackle any quantity with the highest quality work from one-off bespoke special gifts to thousands of embroidered logo’s for your business, club, school or team.

Here at EmbroidMe, we can show you samples and help you find the best apparel to meet your needs.

EmbroidMe winter jacket promotionsDon’t miss out on our latest promotion!

Free beanie with every purchase of a jacket, fleece and vest.

Call Your Local EmbroidMe Showroom Today!

Phone: 0800 773 330

Find Your Closest Store: www.embroidme.co.nz

 

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