Using Promotional Products as a Form of Goodwill

52% of people do buisness with a company after receiving a promotional product!

Are you looking to create a lasting impression in the minds of your customers, and potential future customers? It’s time to invest in some promotional products.

Previously we looked at how promotional products serve as a secondary business card. If you leave customers with an item they can use every day that has your branding on it, just think about how many times they will catch a glimpse of your logo.

So, how else can promotional products benefit your business?

Promotional Products and Goodwill

Using promotional products for gifts with purchase, customer Christmas gifts or giveaways provide that extra added value to their buying experience. Many customers will see this as an act of kindness and goodwill. In turn you can create a lasting impression, and create an overall positive image towards your brand (Disrupt Sports, n.d.). According to APPA 84% of survey participants have said that promotional products have created a more favourable impression on their brand (APPA, n.d.).

It’s time to show your appreciation to your customers and start getting those Christmas gifts ready.  EmbroidMe has thousands of promotional products to choose from. No matter what industry you’re in or what your budget is we have something for every situation.

For a limited time only purchase any Trends Collection drinkware and receive free setup!

Terms and conditions apply. To find out more give us a call on 0800 77 33 30 or drop in to your local EmbroidMe showroom and talk to one of our experts. You can also visit us online by clicking here.


APPA (n.d.). Industry Stats

Disrupt Sports (n.d.). The Benefits of Promotional Products

Matista (2013). Benefits of Promotional Products for Small Businesses

Common Misconceptions about Promotional Products

May 12There are a lot of misconceptions about promotional marketing and promotional products that can scare of SMBs that are new to this form of marketing.

Allow us to set the record straight on these common myths:

People Just Throw Them Out

Everyone has received some kind of item branded with a company’s logo and/or an organization’s message. A lot of people try to argue that these items are thrown away and forgotten, but a study by ASI shows that these items are actually held onto for an average of about six months. Once they are no longer kept by the owner, over half are passed on to another person, continuing the branding impression.

They Don’t Make an Impression

Given that people hold onto their promotional items for six months, it’s clear there’s an impression made. And, according to Promotional Products Association International (PPAI) research, 89% of consumers can recall the name of an advertiser whose promotional product they received within the last 24 months. However the kind of impression made is dependent on the type of product and promotional marketing campaign. There are products that are better for greater visibility such as promotional bags, branded apparel and logoed writing instruments that are seen by many wherever they travel and are easily passed on. Products that foster a deeper connection with their recipient include USB drives, wellness items – prized for their utility – and delicious edible marketing.

You Can’t Tell If They’re Effective

We know marketers love to track return on investment (ROI) – how can you tell if handing out a branded water bottle is even effective?

Haven’t you noticed QR codes popping up on everything from direct mail to printed napkins at restaurants? Add a code to your printed koozies! The code can track your prospect back to the koozie you handed out at the green market on Saturday. The same goes for a unique URL. A special web address can lead to a landing page developed specifically for your koozie campaign, making tracking efforts a breeze.
Call-to-action (CTA): coupon code for a discount, a gift with purchase, BoGo, make them an offer! And then print it out along with your logo on your promotional products of choice. Customers will mention it and lead you back to the promotional item containing that offer.
Tracking number: nothing illustrates ROI like a phone call. Imprint a unique phone number on your products and you’ll know for sure they’re working for their money.
Too Expensive

Marketers want the most profitable form of marketing – that’s why they track and measure ROI. To understand what is getting them the best bang for their buck, they use a cost-per-impression metric (CPI). Promotional products are actually one of the most cost effective forms of advertising. According to the Advertising Specialty Institute, they have a CPI similar to spot ads on radio or online display, averaging $0.005 per impression. That’s a far better CPI than with prime-time TV and big-time print. The fluidity of these products means your marketing dollars can go a whole lot further.

Try to Get Them Cheap

This same study shows that people keep items they consider to be useful. Considering the length of time a promotional product is kept, wouldn’t you want it to be better quality so it will last long enough to leave a good impression instead of one of poor quality? There’s a difference between getting affordable products and “cheap” ones. Bang for your buck assumes there’s real value in your purchase, and for that, the item needs to last awhile. Do you want your company to be associated with a piece of junk, easily discarded? No. You want your brand’s imagery to appear on something that satisfies needs, innovative with a great look and feel – you want your branded item to leave your prospect thinking, “How thoughtful!”

Can’t Reach New Consumers

True, you think of promotional products as a way to cultivate customer loyalty but passing out products to prospects is known to be effective as well. In an ASI study, 31% of consumers said they would be likely to do business with a brand after receiving a logoed item – this likelihood increases according to the item itself. Apparel, USB drives and tote bags are big. Anything unique, designed with care is going to increase the likelihood you will win your way into their daily lives.

No New Products

Like any industry, promotional products are constantly evolving to keep up with the latest technology and trends. Every year thousands of new, innovative products are launched at the PPAI expo, which is one of the largest trade shows in the United States – we recently bogged about this year’s revelations here. Promotional products are a $19.83 billion industry, and it continues to grow every year.

All Promo Businesses Are the Same

There are two types of promo companies – you either have a mom and pop shop or a huge company that exists solely as an online store. What makes EmbroidMe stand out is they have combined the pluses of each dynamic. Each EmbroidMe store has at their disposal state-of-the-art technology, decades of experience in the industry and access to over 800,000 items from which to choose—while still delivering one-on-one quality customer service!

Contact your local EmbroidMe store to speak with a promotional marketing expert who will personally guide you in the development of your new promotional product campaign.

How Promotional Items Can Benefit Your Business

Effective marketing is about using a combination of cost effective advertising, building a fan base and finding ways to remind your audience who you are, what you do and where you are.

Imprinted promotional items like key rings, coffee mugs and pens might seem like little things, but they can bring huge brand recognition to your company. The marketing impact of promo products is limited only by the imagination of the advertiser. Promotional items have the power to permanently impress a company’s brand on the minds of consumers, and that is priceless.

The trick is to find promotional items that suit your company’s niche. For example, a salon that provides skincare services might give away imprinted silk bathrobes. The client who receives such a gift will renew memories of her restful spa visit each time the robe is worn, and the spa’s imprinted logo remains an ever-present reminder of a company that cares.

A business that typically projects a masculine persona might consider promotional items with a flair for sports. Imprinted shirts, jackets, caps, or blankets can be a warm and welcome keepsake on a cold football field. Sports apparel provides the perfect opportunity to push a company’s brand to a stadium full of spectators for many seasons. That kind of longevity can add up to massive brand exposure.

Healthcare is a concern for everyone, and health-related promotional items are always in demand. For example, imprinted hand sanitizer would make a popular giveaway at a tradeshow, convention, or anywhere people are gathered in crowds. Each time hands are sanitised, users see the imprinted logo, and remember the company that provided a small but significant expression of good health.

Promotional T-shirts may seem like a cliché, but a catchy logo design or slogan imprinted on a T-shirt can easily capture the attention of consumers. The lasting popularity of an imprinted T-shirt provides multiple opportunities to reinforce your company’s brand. T-shirts imprinted with a statement that clients can really believe in will be worn proudly, and for many years to come.

One of the most innovative uses for imprinted promotional items today is the QR code, or Quick Response code. It is an updated version of the barcode that can be utilised by smartphone users to access additional product information. Imagine imprinting QR codes on promo items like coffee mugs, T-shirts or calendars. Users could interact with the codes to get discounts, play games, read reviews, or simply learn more about your company and what it has to offer.

Another current trend for promotional items is to go “green.” Eco-friendly gifts make a positive impression of a globally conscious company that values the environment. Durable and recyclable imprinted items can include shopping totes, warm/cool bags, solar powered fans, or reusable water bottles. Provided the items are recyclable, your business can imprint its logo alongside the universal recycling icon for more impact.

Promo products need not be thought of as cheap little giveaways. Imprinted promotional products have tremendous branding muscle when paired with the right marketing strategy. Choose promotional items that match your business niche to help reinforce and enhance your brand identity. Article source:

See our latest promotion on Christmas Gifts to say thank you to your customers, click here!

Here at EmbroidMe, we can show you samples and help you find the best apparel to meet your needs.




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