Promotional Products generate up to 50% higher consumer recall rate than TV, print and online advertising!

flash drive promotional productsLatest research from PPAI’s reveals that promotional products are the hands-down winner when it comes message recall – generating a 15-50% higher consumer recall rate than TV, print and online advertising!

The first ever in-depth independent national survey into the power of promotional products in the UK questioned businessmen and women about their behavioural trends and preferences for different promotional gifts.

Key findings:

  • Promotional products can deliver a higher or equal ROI than most forms of advertising
  • 66% of respondents said they could remember the brand on the promotional products they received during the last year
  • 79% said they were likely to do business with the company in the future
  • 8 out of 10 (84 per cent) respondents said that a branded promotional gift increases brand awareness
  • Over three quarters (87 per cent) of recipients said they kept a promotional gift for longer than 12 months
  • Over half (56 per cent) of respondents said their opinion of the brand /company was more favourable after receiving the promotional product

Promotional products can deliver higher or equal ROI than most forms of advertising

One of the most significant findings of the survey is that promotional products can deliver a higher ROI than radio and outdoor advertising and a ROI that is equal to TV and print advertising. The cost per impression for a mug is £0.001, a mid-range pen £0.001, a calendar £0.004, a USB stick £0.005 and an umbrella £0.003. With an average cost per impression of £0.003, these figures compare extremely favourably with the cost per impression of other media with TV coming in at £0.008, radio at £0.003 and advertising hoardings at £0.003.

promotional products BPMA survey

New statistics show conclusive link between promotional products, branding and sales.

Stephen Barker, BPMA board director, said: “These figures show that promotional merchandise is a highly cost-effective form of promotion which gives a ROI that is higher or equal to all other forms of media. While radio and advertising hoardings have a relatively comparable cost per impression, they have a higher cost of entry than promotional items, requiring far larger sums to be spent to achieve this cost per impression. With an average cost per impression of £0.003 promotional items achieve a comparable ROI to media requiring a much larger outlay and it enables companies with a modest marketing budget to punch above their weight in terms of the level of exposure achieved.”

The survey also examined how much the respondents opinion changed after receiving a promotional item, giving a measure of how such products can affect feelings, perceptions and buying activity. Over half (56 per cent) of respondents said they felt more favourable towards the brand/company. When asked how much more or less likely they were to do business with the company in the future after receiving the promotional item over three-quarters (79 per cent) said they were more likely. Article source: bpma.co.uk

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