Your Top 5 Online Marketing Tips For 2013

Small business owners don’t go into business to become marketing experts, however to succeed, using cost effective online marketing tips is critical. I believe that these Top 5 Online Marketing Tips For 2013 are critical for a business to implement sooner than later.

Here are the most important Online Marketing tips that will positively help boost your online presence.

online marketing tips1. No more static and boring websites
A static website that talks only about you is no longer a useful online marketing tool. No one has time to read about how great you are if they don’t know what you can do for them. Instead, transform your website into a useful online marketing tool that helps your prospects understand who you are and what you can do for them while making it easy for them to contact you.

Creating quality, relevant online marketing content attracts your target market and positions you as the expert in your industry. Whether you like to produce content or not, you must find a way to create information that helps your customers. How you provide this information will depend on your target audience. Just make it easy for them to acquire and read your content.

By providing helpful content, you will:

  • Educate your prospects
  • Capture their attention
  • Earn their respect
  • Gain their trust

When someone has figured out that they want to work with your company, respond quickly to their inbound requests. This will continue to build the relationship with them that you began with your content.

2. New content is required for Online Marketing survival
A content marketing plan and editorial calendar helps you create a road map for what content you will develop over a period of time. Whether you can plan for 12 months or a few weeks, planning ahead helps you to not waste time trying to figure out what content to produce and in what media – text, video or audio.

online marketing tips3. SEO is more important than ever! Google is your most important visitor…
With the changes to the Google search algorithms over the last year, old style SEO no longer works and in fact, there are many very old SEO techniques and bad online marketing tips that if you keep doing them will kill your visibility.

The best thing you can do is learn a little about SEO, what works and what doesn’t. Then you can decide whether you should hire a local, reputable marketing company to help you or do it yourself. Start with on-page SEO for your WordPress website. Install a plugin called WordPress SEO and spend some time learning how to use it. This robust plugin helps you walk through the SEO process for every page or post on your website. Here is a very good online marketing tip for SEO.

4. Mobile Friendly Websites Are Required
Mobile is how people are using the Internet now. Get ready to support mobile access to your website so you don’t miss out on this opportunity. Most small businesses will not be able to afford having both a browser website and a mobile website designed and developed. If you transition your website to a responsive theme, you can support all devices easily.

Responsive web design responds to the size of the device being used and there are many free and premium responsive WordPress themes available. Although a responsive theme may not be the right choice for all websites, the benefits of responsive theme design outweigh the negatives. Therefore, it most likely will be the most popular small business solution for mobile support.

kiwise email marketing plan5: Email Marketing – List Building
Have you developed an opt-in email list for your business? Email marketing complements your online presence. It enables you to reach people who have proven they are interested in you by signing up for your email list. Make it part of your content plan to create a valuable product such as an ebook, whitepaper or useful tool, that people get for free when they sign up for your email list. Then develop a content strategy that continues to help your list with problems they have. This continues to develop a relationship with your subscribers and attracts those interested in your business.

Will your future clients find your business online?
Evaluate your business based on these 5 small business marketing trends and determine whether you need to do something drastically different. If you are stuck with your online marketing with a dated website, no mobile support, an expensive SEO firm asking for more money and little to no fresh content to help your prospects solve a problem, then it’s time for you to take control. Article Source: jameshickeyblog

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