Hot Branding Tips for Winter – Jackets

Helping you keep warm

With news headlines reading “No respite from gloomy weather” or “First snow, now black ice hits south” we know that winter is well on its way, or in some places around the country it has very much already arrived! In Turangi (just south of Taupo) the other day they woke up to a chilli -5C, which was the coldest temperature in the country. Even Auckland and Christchurch only had one degree difference!

EmbroidMe: Hot branding tips for winter - Jackets

You may get condensation on the windows at home and have the windscreen frozen-over on your car, or if not, we’ve all experienced the rush of bitterly cold air when you go and open a door to outside! Driving to work can also start out cold as you wait [patiently?] for the heating to work. On days like this motivation to leave the house can quickly fade.

When it comes to winter fashion many people would tell you that the trick to keeping warm is by wearing layers, but that can cause an issue for your companies branding. Business uniforms provide excellent benefits for your business (read our previous post), but in winter the company logos and brands frequently get hidden behind non-branded jackets. Branded jackets give credibility to staff in the same way a branded shirt does, and including a branded jacket in your uniform dress-code means staff and team members will take the brand with them wherever they go.

About.com says that branding is your identity in the marketplace and that it’s important to realise that how you package your brand is an integral part of your business. Just by looking out into the world today, it’s easy to see why brands are more important than at any time in the past 100 years.

A good brand confirms credibility, and reassures customers that the plumber, builder, or any type of tradesman or delivery person that turns up to their house is actually from the company they called. But it’s not limited to that. Sports teams and coaches are easily seen, professionals are identifiable in meetings, event staff and road-workers are visible, salesmen gain credibility, and ultimately everyone is kept warm. Don’t only provide your staff or team with a uniform to promote your brand, invest in jackets to ensure that your brand isn’t hidden.

“Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.”

– About.com (http://www.about.com/)

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http://www.embroidme.co.nz/

EmbroidMe: Hot Branding Tips for Winter - Jackets