EmbroidMe Marketing Solutions For Your Local Events

EmbroidMe Marketing Solutions

You have a goal, and you need a way to reach it.  At EmbroidMe, we combine our marketing resources and in-house production facilities to create a custom program that gets you where you need to go no matter what the hurdles.

We mix and match from our portfolio of services to develop custom programs to compliment your needs.  So whether you are planning a Golf Tournament, Awareness programs, or a trade show, we create turn key packages and provide you a solution not just a product.

Take a look below to learn more about a few of our marketing solutions:

CHARITY AWARENESS PROGRAMS

Whether your event calls for pink-inspired breast cancer awareness items or themed products to promote other causes, we have just the right items to convey your message before, during, and long after the event is over.

ECO AWARENESS PROGRAMS

Make the most out of every marketing opportunity with just the right eco-friendly item for your event. From Pens, flashlights, and bags we have solutions to fit every budget.

GOLF TOURNAMENT SOLUTIONS

The popularity of golf cannot be denied, and EmbroidMe has hundreds of options to help you capitalize on everything you need to promote golfing events, or just to appeal to the business executive who likes to spend his time on the greens. Give him everything he needs from customized golf balls and tees, caps and hats, to rainwear and vests.

SCHOOL SPIRIT

Every school is looking for ways to bring the team together, convey spirit among the students and fans, and raise money. Your local EmbroidMe has the solutions for all of those things.

TRADE SHOW SOLUTIONS

Making a good first impression, and ensuring a positive long-term impression are essential at trade shows. Attendees are bombarded with messages and give-aways. What are you going to do to make sure your message gets across? That’s where EmbroidMe comes in.

 

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Making Trade Shows Work For Your Brand

To some people, trade shows are a necessary evil, while others believe by ignoring them it will make them go away. The reality is that trade shows are not going away. Just the opposite is occurring right in front of our eyes: They are becoming more important.

Because there are fewer of them, they have a higher value. Face-to-face is always going to be the best way to build relationships and sell products or services, and so trade shows will always be a part of our business.

The question really is, Are you and your company “all in” on trade shows or half-baked? Do you go through the motions? Are you there just to show others that you are there, or are you there to promote, sell, and get business, but just have not seen the results? If the latter is you, then let’s talk.

Start with your goal from the show. In order to make an investment, you need to have a goal for how much you want to sell. Obviously funds are limited, unless you are Microsoft, so based on what you are investing in flights, booth space, people, meals, etc., you then should have a goal on how much revenue you need to bring in to break even, and of course make money. Doing a show without a goal is the first mistake a lot of companies make.

Next are the preparations to succeed at the show. Who is in charge? Someone must be responsible for choosing who attends, where you stay, having a pre-meeting, and putting organization to the whole process. How does your booth look? What do you want to get across to the visitors? How will your presenters dress?

Obviously we are biased, for all signs and apparel should be supplied by Speedy Signs and EmbroidMe!

Do you “work” the show, or are you there babysitting it? No food in the booth. No chairs in the booth. You need to be there ready to work. You need to have nice collateral material, and answers to questions from prospects. Never badmouth competition, it will only come back to haunt you. Follow the laws within the franchising community. Don’t be an “information dump” to all the visitors. People can take in only so much on a trade show floor. Positively and professionally represent your company.

After the show, follow-up is key, and having a clear next step for your visitors is also. Do you want them to go to your website? Read your brochure? Fill out an application? Visit a franchisee? Come in for a meeting? Attend a webinar? Whatever you deem your next step should be is what you are promoting at the show.

At a recent show, one of the exhibitors was complaining about the attendance. Now this was an owner of a franchise company, and he was very negative. It was in front of his employees, which was uncomfortable. I had just come from our booth meeting where our director of sales was saying this was one of the best shows we have been at in years! Same show, in fact same aisle of the show. Why such a totally different opinion of the show?

We all need to be very careful on how we spend our advertising money, and that also goes to choosing the right shows. For some of our brands, trade shows are not the best way to build, but somewhere along the road they all end up at a show.

Whether it’s an industry show, franchise show, or local Chamber of Commerce show, shows have been and will continue to be, an important part of our diverse sales and marketing approach in 2011. Trade Shows are one of the best ways to target an area and meet people face to face.

Trade shows work, it’s people that don’t sometimes. Attitudes will have a lot to do with success.

Article source: embroidme.com

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Make the most of every Trade Fair with Promotional Products


Increase your corporate identity with promotional products from EmbroidMe.

How to advertise and promote your products and services is a decisive process that every business should address.

However, the price tag of advertising on television, radio and print tends to be very expensive.

Promotional Products provide a cost effective approach to making a positive impression on your target market.

With the tremendous variety of promotional products now available in the market place, its important to buy the right product for your business. For example, there are several reasons for considering using a promotional carry bag or sports bags for a Trade Fair to promote your business. Carry bags help you forge a positive impact to potential customers. Most corporate giveaways are designed to be handy and useful for the potential customer.

Products branded with your logo like polo shirts, pens or coffee cups will always be greatly appreciated and will remain as an effective reminder of your business to your customers.

Another effective use for branded merchandise is as an incentive for the excellent work from your staff. Giving staff even the simplest gift will increase their morale and motivate them to continue with their good work.

Having motivated staff will always be good for your business image.

Another effective PR campaign is to use Promotional Products to fund raise for a local charity. Simply make sure that you choose the appropriate product for which ever cause you wish to support.

Promoting your business does not only consist of generating new potential customers, it will also help you maintain a positive relationship with your target market, provide effective business awareness and keep your existing customers happy. At the end of the day “First impressions are generally measured by how you do business with your customers” so its up to you how to strengthen and maintain your relationships with your customers and potential customers.

EmbroidMe Stores

FREEPHONE: 0800 77 33 30
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