Common Misconceptions about Promotional Products

May 12There are a lot of misconceptions about promotional marketing and promotional products that can scare of SMBs that are new to this form of marketing.

Allow us to set the record straight on these common myths:

People Just Throw Them Out

Everyone has received some kind of item branded with a company’s logo and/or an organization’s message. A lot of people try to argue that these items are thrown away and forgotten, but a study by ASI shows that these items are actually held onto for an average of about six months. Once they are no longer kept by the owner, over half are passed on to another person, continuing the branding impression.

They Don’t Make an Impression

Given that people hold onto their promotional items for six months, it’s clear there’s an impression made. And, according to Promotional Products Association International (PPAI) research, 89% of consumers can recall the name of an advertiser whose promotional product they received within the last 24 months. However the kind of impression made is dependent on the type of product and promotional marketing campaign. There are products that are better for greater visibility such as promotional bags, branded apparel and logoed writing instruments that are seen by many wherever they travel and are easily passed on. Products that foster a deeper connection with their recipient include USB drives, wellness items – prized for their utility – and delicious edible marketing.

You Can’t Tell If They’re Effective

We know marketers love to track return on investment (ROI) – how can you tell if handing out a branded water bottle is even effective?

Haven’t you noticed QR codes popping up on everything from direct mail to printed napkins at restaurants? Add a code to your printed koozies! The code can track your prospect back to the koozie you handed out at the green market on Saturday. The same goes for a unique URL. A special web address can lead to a landing page developed specifically for your koozie campaign, making tracking efforts a breeze.
Call-to-action (CTA): coupon code for a discount, a gift with purchase, BoGo, make them an offer! And then print it out along with your logo on your promotional products of choice. Customers will mention it and lead you back to the promotional item containing that offer.
Tracking number: nothing illustrates ROI like a phone call. Imprint a unique phone number on your products and you’ll know for sure they’re working for their money.
Too Expensive

Marketers want the most profitable form of marketing – that’s why they track and measure ROI. To understand what is getting them the best bang for their buck, they use a cost-per-impression metric (CPI). Promotional products are actually one of the most cost effective forms of advertising. According to the Advertising Specialty Institute, they have a CPI similar to spot ads on radio or online display, averaging $0.005 per impression. That’s a far better CPI than with prime-time TV and big-time print. The fluidity of these products means your marketing dollars can go a whole lot further.

Try to Get Them Cheap

This same study shows that people keep items they consider to be useful. Considering the length of time a promotional product is kept, wouldn’t you want it to be better quality so it will last long enough to leave a good impression instead of one of poor quality? There’s a difference between getting affordable products and “cheap” ones. Bang for your buck assumes there’s real value in your purchase, and for that, the item needs to last awhile. Do you want your company to be associated with a piece of junk, easily discarded? No. You want your brand’s imagery to appear on something that satisfies needs, innovative with a great look and feel – you want your branded item to leave your prospect thinking, “How thoughtful!”

Can’t Reach New Consumers

True, you think of promotional products as a way to cultivate customer loyalty but passing out products to prospects is known to be effective as well. In an ASI study, 31% of consumers said they would be likely to do business with a brand after receiving a logoed item – this likelihood increases according to the item itself. Apparel, USB drives and tote bags are big. Anything unique, designed with care is going to increase the likelihood you will win your way into their daily lives.

No New Products

Like any industry, promotional products are constantly evolving to keep up with the latest technology and trends. Every year thousands of new, innovative products are launched at the PPAI expo, which is one of the largest trade shows in the United States – we recently bogged about this year’s revelations here. Promotional products are a $19.83 billion industry, and it continues to grow every year.

All Promo Businesses Are the Same

There are two types of promo companies – you either have a mom and pop shop or a huge company that exists solely as an online store. What makes EmbroidMe stand out is they have combined the pluses of each dynamic. Each EmbroidMe store has at their disposal state-of-the-art technology, decades of experience in the industry and access to over 800,000 items from which to choose—while still delivering one-on-one quality customer service!

Contact your local EmbroidMe store to speak with a promotional marketing expert who will personally guide you in the development of your new promotional product campaign.

Get the Most from Your Marketing Spend ~ Branding Apparel, Uniforms, and Promotional Products

The word Brand under a magnifying glass illustrating marketing aBuild your brand

When considering branding it’s easy to immediately think of large multi-national businesses. These businesses would have spent many years and dollars to become recognised in the marketplace for a particular product or service. It may seem like any small to medium enterprise (SME) wanting a strong brand must spend exorbitant capital to achieve this however this isn’t the case.

It can be natural for SME’s to disregard the need to build a brand as customer service and daily tasks can be more pressing. No matter what industry a business operates in, or its size, a reputable brand can achieve business growth as the company will be known in the industry and among its target audience.

It’s important to be realistic when building a brand and accommodate for the stage a business is in. It would be unreasonable for a start-up to try achieve the same level of branding as an international business that’s been operating for a century. That said, there are some fundamental branding principals that every business should consider as all organisations need to be actively marketing and seen in the marketplace.

Branded apparel, uniforms, and promotional products are easy and cost effective methods to build brand recognition among customers and prospects, and is a proven marketing method.

From a client’s perspective how do your staff present themselves? Cafes that don’t have a uniform, even just the same styled branded shirt, give a different impression than a team in professionally branded uniform apparel. Same can be said for trade’s people arriving on-site without any form of branding or company representation. A clearly visible brand gives credibility.

What makes a strong brand?

Consistency

A brand is more than just a logo on a letterhead. Strong brands are consistent, and are uniform across all business collateral. This is the same for staff appearance. By having a consistent uniform across staff, sports teams, or in retail and hospitality businesses it displays your organisation as professional.

Quality

Products have different life expectancies and some materials last longer than others. Does your branded apparel, uniforms, business shirts, jackets, or hi-vis clothing look tired, faded, or well-worn? Uniforms represent your business and speak volumes about your brand. EmbroidMe supplies and brands top quality apparel, uniforms, clothing, and promotional products so that your brand will be noticed and professional.

Clarity

A small logo on a letterhead or in the office’s reception alone doesn’t build a strong and credible brand. A brand needs to be seen. Brands need to be clear and visible. When it comes to branding careful consideration should be taken to think about style, design, and colours. EmbroidMe supplies a huge range of products in various styles, colours, and designs, so that branded apparel and uniforms builds your brand.

Across April and May EmbroidMe are offering a free branding consultation to assist organisations get the most from their marketing spend and build a strong brand. Better yet, each consultation meeting goes into the draw to win $150 store credit to help get them started!

This branding consultation provides an opportunity to explore marketing objectives, specifically on branded apparel, uniforms, and promotional products, and find the best branding options for the business.

EmbroidMe have years of branding experience and have partnered with many organisations to help them achieve their marketing goals and branding requirements.

EmbroidMe can bring product samples to you and advice on what best practices for your business.  Invest time in a branding meeting this April and May and let us partner with you to develop the best branding solution possible.

Click here to select your nearest store and to arrange a time to meet with them.

Build Your Brand ~ Uniforms, Apparel, Promotional Products

We now live in a crowded marketplace which is saturated with marketing collateral making it hard for marketers and organisations to stand out from the crowd. Market cut-through is achieved through brand consistency in key areas including branded apparel, uniforms, and promotional products.

We supply and brand an extensive list of products and reading through lengthy catalogues can be time-consuming. Over April and May we’re offering a free branding consultation to work with you to maximise your marketing spend to ‘Build Your Brand’, and all businesses that attend a free consultation will go into the draw to win $150 of store credit.

website

Visit our website to contact your nearest EmbroidMe Store

Finding the Best Customised Clothing for Your Organization ~ Uniforms, Team, Corporate

Stocking your gift shop or boutique with customized clothing is a great way to increase profits, attract attention and boost sales. Customized or custom apparel make an excellent addition to your existing product line and can keep your customers coming again and again. Custom clothing is also great for companies, sports teams and academic organisations such as schools, and tertiary providers.

Custom Team Apparel

One form of popular customised clothing is team apparel. Outfit the team in your colors and print your logo or symbol on the front with players’ names and numbers on the back. You can get as creative as you want with custom team apparel, imprinting items like small graphics, slogans and custom lettering. The sky is the limit when it comes to customisable clothing for your sports team. And of course, team supporters will want shirts and hats as well!

Corporate Apparel

Whether you are planning a uniform program for your office staff or simply want to provide incentives to your sales staff, there is no better choice than customised clothing. Windbreakers, embroidered polos and fleece jackets with your company’s logo can make cost-effective gifts to inspire your sales force. Custom uniforms will help boost your team’s image, encourage healthy competition and increase camaraderie. Custom corporate apparel comes in a variety of styles to fit your company’s needs.

Companies, organisations and retailers have trusted the specialists at EmbroidMe for over a decade. Our network of stores operate in eight locations nationwide and are partnered with various locations abroad. These specialists can assist in identifying and customising products that meet your needs.

EmbroidMe offers diversified promotional products, custom embroidery and screen printing. Whether you are looking for customised clothing, branded accessories or apparel, you can find it at EmbroidMe. Contact your local store for a custom quote today.

Article Source: EmbroidMe.com 

Are Your Promotional Products Doing Their Job?

business giftsDistributing promotional products is a smart strategy for your business. Give a logoed item to a happy customer and you increase the chances of that person becoming a brand ambassador. When a happy customer wears your logoed cap, t-shirt or backpack, he becomes a walking billboard for your company.

Give a logoed item to a prospective customer and they will likely keep it for several months. Each time they see it, that’s another impression and repetition of your brand’s message. Which company will be top of mind when they are ready to make a purchase? Yours.

How do you choose the best promotional product for your business?

Consider the recipients and give them an item they will like and will use. Targeting office workers? Choose an item they will use at their desks – pens, USB drives, note pads and mouse pads are items they will use repeatedly, each time reinforcing your brand message.

Choose a level of quality and style that reflects your brand. Targeting golf enthusiasts? A polo shirt may be a better choice than a t-shirt. Targeting outdoors lovers? Backpacks, water bottles and sport socks are choices that come in a variety of styles and price points. An item of value and good quality cast the best light on your company.

The tasteful design and placement of your logo and message is an important key to developing successful promo products. If your branding is too large or obtrusive, the item will not be used and you’ve defeated the purpose.

The specialists at EmbroidMe welcome your questions and have suggestions and solutions at the ready. Allow us to be an extension of your marketing department by working with you to determine the best use of your promotional products budget. We’ll help put those products to work for your business!

Article Source: www.blog.embroidme.com  

Why is Promotional Branding Effective?

embroidme uniforms, sports teams, outdoors, branding, clothing, shirts, polos, jackets, workwear, hi vis, embroidery, digital printing, summer clothes, gym clothes, fun run, image,  brand identity,We now live in a crowded marketplace which is saturated with marketing collateral such as emails, leaflets, and online ads. This makes it difficult for marketers to stand out from the crowd and for businesses to have a point of difference.

While having a strong online presence in this technology-driven society is important there are other branding initiatives that are effective and have good return on investment (ROI). Promotional branding through promotional products is an effective way to build business, establish customer relationships, build brand loyalty, and ultimately drives business.

Why does promotional branding work?

In an advertising saturated marketplace it’s difficult for businesses to cut through the clutter, however in a recent survey a majority of participants questioned could recall more about their promotional product(s) above any mass media advertising. In fact these studies found over 75% of survey participants could recall the specific product, advertiser, and message; this is a high recall rate!

This top-of-mind recall is what gives promotional products the edge on other advertising means. A brief exposure to a TV or radio commercial won’t be as effective as a promotional product being used by a prospect in their home or office. According to the survey 91% of participants had at least one promotional product in their kitchen and 74% had at least one promotional product in their work area – and on average the promotional products are kept for 7 – 8 months.

For TV and radio to be effective the ads need to be ongoing – which means costs increase. Compare this to strategically distributed promotional products and it’s clear that this targeted approach is a cost effective advertising method that produces high recall rate among consumers.

This isn’t a new concept, in fact promotional products have been around for decades, however now there’s the opportunity to brand a greater range of products – suitable for any industry and target market.

Promotional products build business so why not include them in this year’s marketing mix.

Study source: http://www.ppai.org/

USB flash drives, soft toys, key rings, flags, Frisbees, caps, bags, balls, pens

What’s Trending in the Promotional Products Industry for 2015?

With the new year underway, promotional marketing experts have spent January scouring the promotional products industry for the most innovative ways to promote your brand.

May 12

Items that could be used every day and make your life easier are a big trend as marketers want to ensure their products serve to benefit their prospective customers and make a daily impression.

Ever-popular items like pens, bags and cups appear with new innovations every year. For instance, bags with reflectors built in for safety are new this year, as are pens that can also be used as a stylus with touch devices. Even ceramic mugs with quirky additions like a chalkboard finish for writing notes on them are available. Every year, suppliers come up with creative solutions to liven up promo products.

As usual, we saw a huge surge in the number of tech gadgets as well. Chargers, Bluetooth speakers and triple USB ports were in high demand. Multitasking items like wireless headphones are indicative of our modern on-the-go lifestyles. Now, with the number of smartphones booming, accessories and cases are also increasing in popularity every year. Items like phone wallets with stands, tastefully branded, are popping up everywhere.

Wellness is a growing trend in promotional products. Water bottles are a big hit, especially those you can hold while you run, and some are even collapsible. Related to this trend are fruit infuser drops to flavour the recommended eight cups of water a day.

Sunglasses are still as popular as always, featured in a variety of fun colours and stylish options.
Customising apparel is a mainstay of promotional marketing. Recognizing the longevity of promotional apparel items, marketers are opting into sublimation printing for brilliantly coloured, long-lasting imagery that won’t fade as the item goes through multiple wearings and washings.

Video marketing is taking the promotional products industry by storm! Imagine opening a designer box of chocolates to find a promotional video inside – what a way to make an impression! Logoed packaging in general, “marketing in a box,” is becoming a big trend.

We’re excited to see how these new trends play out through the year.

 

Customised Products for Your Non-Profit Organisation

Most people think of promotional products as marketing tools for businesses to hand out at trade shows or to use as giveaways to customers. But it should also be known that the same products that help to brand businesses can also serve non-profit organizations in a similar fashion.

For non-profits, customized apparel and products can be multi-tasking wonders, especially at fundraising events. When your organisation hosts an event, your staff can be outfitted in customised t-shirts, polo shirts or hats. Non-profit employees work hard and appreciate the gift of customised apparel that reinforces their passion for the cause. In addition, customised shirts and hats display professionalism while still being fashionable and comfortable. Your staff members will also continue to wear these items on their off time, spreading word of your cause and branding your organisation.

Custom clothing is also a great gift for volunteers. It shows your appreciation for their efforts and is a great way for them to proudly display their support of your mission. With so many clothing options to choose from, you can tailor the items to suit the specific needs of you volunteers. Fixing a structure outside in the cold? Provide them with windbreakers or plush hoodies. Spending the afternoon landscaping in an underserved community? Hand over some water bottles or visors for sun protection. Other useful items at events are tote bags, lanyards and rain gear all bearing the organisation’s logo. These thoughtful gifts will not go unnoticed and will increase recognition of your work with every use.

Get started on your new line of customised clothing and promotional products for your organisation today with the experts at EmbroidMe. With a network of stores nation-wide, there is a store near you. Find the best embroidered clothing, promotional items and personalised gifts for any occasion. EmbroidMe prides itself on expert craftsmanship and top-notch customer service. Find your perfect gift today.

EmbroidMe Sets Your Company Apart with Promotional Products

The competition will be no match for your company with the help of EmbroidMe. We are dedicated to helping you brand your company or organization as the best and most professional in your field. By placing your logo, name or insignia on apparel and promotional products at tradeshows and events, everyone will know your name!

Your name and logo is the first thing your clients, employees and peers notice. From the moment they enter your store, firm or restaurant, make sure you are remembered with customized apparel and promotional items. People will take notice when your entire team is looking personable and professional in their custom apparel. You can find the perfect t-shirts, uniforms and accessories for your staff, in any color or style as we have a range of available products. Leave your guests and clients with an impression that lasts with promotional products like pens, mugs and bags. Your office and your community will be branded with a name they know and trust.

Show off your success at trade shows, fundraisers and in the office. Make sure your name is displayed with one-of-a-kind apparel, banners, and promo items to gain customers and respect from other operators. A great way to show your community you care is hosting or sponsoring a local charity event. You will be known for your success and kindness, while impressing and gaining customers.

Let your staff know you care with monthly promotional items like hats, umbrellas, water bottles or even office accessories like mouse pads and flash drives.

Don’t be just another building on the block, set yourself apart with EmbroidMe. Let us help brand and promote your company to skyrocket past the competition. Contact your local EmbroidMe store to start planning your successful future.

Getting the perfect hoodie for you and your team

When choosing what apparel would be best for your business or team it’s easy to be spoilt for choice and be unsure of what the best solution would be – so if that’s you then you’re in the right place!

Having a lot of variety in available products means there’s going to be a look that suits your business, however sometimes sifting through all the choice to find the best product can be time-consuming. To make your job easier this article highlights some of the key areas to consider when choosing what style to get.

It’s important to get the right hoodie for the required purpose, and ultimately be comfortable. All EmbroidMe stores have a showroom with quality products so to try on any hoodies, feel different types of fabrics, and see the range of available colours then please visit your local EmbroidMe store.

 

[Read more…]