Are Your Promotional Products Doing Their Job?

Promotional products make the perfect giveaway all year round. Distributing promotional products with your company’s branding is a creative and cost-effective way to increase sales and create brand awareness. Give a logoed item to a happy customer and you increase the chances of that person becoming a brand ambassador. When a customer wears your logoed cap, t-shirt or backpack, they become a walking billboard for your company.

Give a logoed item to a prospective customer and they will likely keep it for several months. Each time they see it, that’s another impression and repetition of your brand’s message. Which company will be top of mind when they are ready to make a purchase? Yours!

But how do you choose the best promotional product for your business?

Think about the recipients and give them an item they will like and use. Targeting office workers? Choose an item they can use at their desks; pens, USB Flash Drives and note pads are all items they will use repeatedly, each time reinforcing your brand message. Targeting outdoors lovers? How about backpacks, water bottles and caps?

The sky’s the limit when it comes to promoting your brand via products and corporate gifts.

At EmbroidMe we have a huge range of products that can be branded, so give the friendly team at your local EmbroidMe store a call. They’ll help you find the perfect solution.

Call 0800 77 33 30 or visit embroidme.co.nz!

Using Promotional Products as a Form of Goodwill

52% of people do buisness with a company after receiving a promotional product!

Are you looking to create a lasting impression in the minds of your customers, and potential future customers? It’s time to invest in some promotional products.

Previously we looked at how promotional products serve as a secondary business card. If you leave customers with an item they can use every day that has your branding on it, just think about how many times they will catch a glimpse of your logo.

So, how else can promotional products benefit your business?

Promotional Products and Goodwill

Using promotional products for gifts with purchase, customer Christmas gifts or giveaways provide that extra added value to their buying experience. Many customers will see this as an act of kindness and goodwill. In turn you can create a lasting impression, and create an overall positive image towards your brand (Disrupt Sports, n.d.). According to APPA 84% of survey participants have said that promotional products have created a more favourable impression on their brand (APPA, n.d.).

It’s time to show your appreciation to your customers and start getting those Christmas gifts ready.  EmbroidMe has thousands of promotional products to choose from. No matter what industry you’re in or what your budget is we have something for every situation.

For a limited time only purchase any Trends Collection drinkware and receive free setup!

Terms and conditions apply. To find out more give us a call on 0800 77 33 30 or drop in to your local EmbroidMe showroom and talk to one of our experts. You can also visit us online by clicking here.

References:

APPA (n.d.). Industry Stats

Disrupt Sports (n.d.). The Benefits of Promotional Products

Matista (2013). Benefits of Promotional Products for Small Businesses

Receive FREE Setup on Trends Collection Drinkware

Did you know 76.4% of people keep their promotional products because they find them useful!

There’s no such thing as too much marketing exposure. Promotional products are the perfect tool for creating repeat exposure and a lasting impression in the minds of your customers and potential future customers.

According to APPA 52% of people do business with a company after receiving a promotional product, and there really is a never ending list of ways you can use promotional products as part of your marketing mix (APPA, n.d.). Whether it’s a Christmas gift, gift with purchase or goody bag giveaway promotional products will help you stand out and create a lasting impact.

Promotional products are beneficial to businesses in so many ways, so over the next few weeks we’ll be taking a look at some of the top benefits for your business.

Using promotional products as a secondary business card

Business cards are a staple marketing tool right? But, the recipient doesn’t look at these everyday. Generally they will pull out the card only when they need to give you a call. However, with promotional products you can add some extra value to your business cards. Every time you hand out your business card leave them with a branded product too (Matista, 2013). Nearly 50% of recipients use a promotional product daily, which means the user will see your logo repeatedly, hence the product serves as a secondary business card.

Promotional products are the perfect way to show your appreciation to your customers, and it’s time to start ordering those Christmas gifts. No matter what industry you’re in or what your budget is, EmbroidMe has thousands of promotional products for you to choose from.

For a limited time only purchase any Trends Collection drinkware and receive free setup. Terms and conditions apply.

To find out more give us a call on 0800 77 33 30 or drop in to your local EmbroidMe showroom and talk to one of our experts. You can also visit us online.

Keep an eye out for our next post to find out other ways promotional products can benefit your business. 

 

                          

 

References:

APPA (n.d.). Industry Stats

Matista (2013). Benefits of Promotional Products for Small Businesses

Things to consider when investing in staff uniforms

Between the warmer temperatures and freedom of holiday breaks from work and school, brick and mortar businesses notice an increase in foot traffic during these summer months. Other industries also observe a pre-Christmas business serge which welcome new customers into the database. Their lasting impression and experience with a business could be the difference between a one-off customer and one who returns. First impressions count and staff uniform appearance can be the difference between a professional first impression and one that’s not.

Staff uniforms must serve a dual purpose of functionality and professionalism so staff are comfortable and their job is not restricted, and appearance is top-notch.

Below are three things to consider when looking for a staff uniform for the summer.

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Consider Your Industry

When thinking about the uniforms or apparel requirements of your business take what type of work you are doing into consideration when purchasing. Working in different environments will naturally impact on the type of products required. If you’re unsure it’s best to speak with your local EmbroidMe store about options best suited for your business. Working in the outdoors, food industry, and flammable areas will each require different products in their own right.

Consider the Product Specifications

With a wealth of products available choice can quickly become overwhelming and deciphering the product codes can become confusing. Products have different feature ratings such as breathability and longevity so you’ll want to get this right to obtain the ‘perfect fit’ for your organisation.

Consider the Branding

Your industry and business will impact the type of uniform branding your organisation requires. For example, hospitality may require a high quality embroidered logo on the left chest to be easily recognised, while tradesmen might require a name, role, business logo on both the front and back of each garment so they’re easily identifiable.

EmbroidMe doesn’t only brand shirts but can supply them too, and often at a competitive rate! EmbroidMe is a network of branding solution companies specialising in branded clothing and promotional products. In fact, we’re New Zealand’s largest branded apparel group so we’re confident that we’ll be able to find the best solution for your business to Get Noticed.

For further advice on sourcing the right staff uniform talk to our team today and consider the points above before making your next purchase.

Summer clothing, uniforms, and apparel!

Summer is the season of sun, warmth, and holidays, and the good news is that it is only a few months away! Summer sees the longest days, the shortest nights, and offers prime conditions to enjoy all that the great outdoors have to offer. When the sky is blue, the sun is shining, and the wind is nowhere to be found these days are great to get out of the house and enjoy the beautiful country.

Summer is a great season to be active, get involved with a sport, or relax with family and friends. Motivation to get up and moving tends to increase over the summer months as weather improves.

To be comfortable outdoors you need quality clothing perfect for your kind of activity. At EmbroidMe, we supply and brand a huge range of summer clothing options. This includes t-shirts, polos, sports team uniforms, hospitality uniforms, and retail uniforms.

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// SUMMER SPORTS //

Sports teams need a uniform that is comfortable, durable, breathable, and well suited to their kind of sport. Hockey, tennis, rugby, cricket, athletics, soccer, basketball, badminton, lawn-bowls, rowing, and netball have those same requirements that the uniform needs to enhance their team, not be a hindrance. Talk to the friendly team at EmbroidMe about the right sports team uniform for your sports team.  We are the branded apparel specialists.

Corporate sports events are a great way to encourage staff to be active, promote the company as one that values health and well-being, and also a great way to market the business through branded tshirts and clothing.

School sports teams need to promote school pride and colours, while also being affordable, quality, and durable.

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// PERSONAL LEISURE //

Outdoor activities: To enjoy the outdoors it’s important to get the right apparel solution. Going to the park with the family, heading out on the boat or the golf course, or other recreational activities such as playing golf, out on the boat, at the beach or park, playing causal sports.

Smart casual: Enjoying a glass of wine or beer after work in a causal environment, or going out to a BBQ, staff work function – there’s many situations where smart casual clothing comes in handy. With no minimum orders and free quotes, contact us today to discuss quality summer casual attire in time for summer.

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// HOSPITALITY //

Summer retail uniforms: summer typically sees a greater number of retail sales and a higher volume of shoppers. It’s important that staff, whether full-time, part-time, or casual, provide customers with a great first impression, and are easily identified so customers know where to direct questions and enquiries. Boost sales this summer through quality first impressions, led by great staff uniforms.

Cafes & Restaurant Staff: People are typically more outgoing in the summer, and this ultimately impacts positively on traffic to cafes and restaurants. Requirements vary depending on the type of food outlet however all staff require being presentable and uniforms need to be easily cleaned.

Event Staff: Staff need to either be noticed so visitors know who to ask questions, or blend in to the behind the scenes and event operations. Either way, we have the perfect solution for your next event.

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// READY FOR CHRISTMAS? //

The holiday season boasts many celebrations and events such as Christmas, so it’s the perfect opportunity to thank staff, team members, clients, and customers for their hard work, loyalty, and efforts over the past year. What better way to do this than with branded and/or personalised promotional products. The final months of the year typically go by very quickly so take the stress out of the final few months and enquire today.

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http://www.embroidme.co.nz/

Fitness and Wellness Promotional Products

More and more companies have realised that keeping employees healthy has a positive impact on their bottom lines. Some of the reasons companies have become attuned to their employees’ health and wellness include: health care cost savings, improved productivity and decreased sick leave.

This embrace of employee health and wellness has led to companies starting wellness programs to help employees stop smoking and lose weight, preventive health screenings, even on-site fitness centres. Offering your employees fitness-related promotional products is an excellent way to complement or jump-start your company’s wellness program.

EmbroidMe offers a wide variety of fitness-related promotional products that you can brand with your company’s design or logo, including:

  • Food and Fitness Journals – Journals that allow users to track daily exercise routines and food intake, including calories, fat grams and carbohydrates.
  • Fitness Towels – Customisable light, ultra-absorbent towels available in a variety of sizes, colours and materials such as microfiber or cotton.
  • Pedometers – EmbroidMe offers a range of pedometers, from those that just measure steps to those that measure steps, miles, kilometres and calories and include wireless technology that transfers data to a smartphone, tablet or computer.
  • Sports Bottles – Available in a variety of sizes, colours, designs and materials, these eco-friendly alternatives to non-reusable water bottles are sure to keep your employees and clients hydrated.

With custom promotional fitness and wellness products from EmbroidMe you can promote your brand while encouraging your employees and customers alike to embrace a healthy lifestyle.

Workwear Promotion

Health and safety laws are being discussed in parliament and will likely bring changes to legislation, so our focus over August and September is all about workwear. Workwear includes more than hi vis, in fact it incorporates retail, hospitality, and trades uniforms. Staff must be comfortable while at work and they require a uniform that perfectly caters for the industry they are in.

Give us a call today to discuss different workwear options to suit your business. Furthermore when you call us, ask about our special workwear offer as you may be eligible!

Visit our website for more information on workwear clothing or to find your nearest store!

Health&Safety-WebFlyer

Workwear Promotion!

Health and safety laws are being discussed in parliament and will likely bring changes to legislation, so our focus over August and September is all about workwear. Workwear includes more than hi vis, in fact it incorporates retail, hospitality, and trades uniforms. Staff must be comfortable while at work and they require a uniform that perfectly caters for the industry they are in.

Give us a call today to discuss different workwear options to suit your business. Furthermore when you call us, ask about our special workwear offer as you may be eligible!

Visit our website for more information on workwear clothing or to find your nearest store!

Health&Safety-WebFlyer

Workwear, More Than Hi-Vis Clothing

Workwear is often closely associated with hi-vis clothing and while this is true it does not encompass the breadth of clothing options available for various business industries. Workwear clothing ranges from retail, hospitality, and trades people uniforms, to heavy duty construction apparel and clothing for workers in the great outdoors. Staff need to be comfortable while looking professional, so it’s important to get clothing that’s both functional and smart. With such a range of available products the choices can be overwhelming so this article separates workwear into three categories to help with the decision making process.

3 Group ShotSmart Casual Workwear

Many industries require durable, professional, and high quality team uniforms that staff can wear while at work. This is essential for hospitality staff working in restaurants, cafes, and entertainment venues such as cinemas. Team uniforms can include shirts, aprons, caps, pants, vests, jackets, and much more.

Smart casual workwear is also ideal for the other services including couriers, cleaners, and other specialist technicians. Across the range of products available we have a style that is perfect for your brand and team.

Contact us.

2 ZW120_ZW121_wornTrades Workwear

The trades industry has high demand on uniforms as staff often navigate confined spaces, operate in dirty environments, and also need to look professional when greeting clients. Each clothing range has different styles, sizing, and colours so is important to get the combination right. We have products that are perfect for builders, electricians, and plumbers. We have a showroom full of garments we welcome you to come in a view.

Warehouse staff and outdoor workers can also have the same demands on staff uniforms as they operate in varying environments and climates. Warehouses can get incredibly cold in winter and hot in summer, so staff require a uniform that caters for both extremes. This is the same for yardmen, school caretakers, and gardeners. Uniforms and outdoor workwear apparel must be easily customised to reflect the weather.

Contact us.

1 ZW123_YellowNavy_wornConstruction Workwear

Construction workwear is more specialist as it must meet stringent health and safety requirements for specific applications. Road worker apparel have different requirements to those operating heavy machinery. Hi vis clothing can include jackets, vests, shirts, polos, and pants, making the apparel options numerous. Health and safety laws are being discussed in parliament and this will likely bring legislation changes. Ensure staff are seen, safe, and compliant. We supply and brand a wealth of different health and safety and hi vis clothing options, so speak to your local EmbroidMe team to discuss options. Construction apparel can be highly durable, waterproof, comfortable, and easily seen. This is vital for operators of heavy machinery including trucks, forklifts, and earthmoving machinery, as they work in the changing climates. Whether working in the cold of winter, the rain of spring, or the heat of summer, there are workwear apparel products suitable for your business!

Contact us.

Wrap up for Winter – Winter Jackets Promotion

As winter approaches and the colder weather closes in warmer clothing becomes paramount. We supply and brand winter wear including jackets, vests, and hoodies. ‘Wrap up for Winter’ with our latest promotion! Every winter jacket order is eligible for a free branded beanie or scarf to keep you warm this season.

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When it comes to winter fashion many people would tell you that the trick to keeping warm is by wearing layers, but that can cause an issue for your companies branding. Business uniforms provide excellent benefits for your business (read our previous post), but in winter company logos frequently get hidden behind non-branded jackets. Gain brand credibility in winter through branded winter apparel. Jackets in your uniform dress-code means the team will take the brand with them wherever they go.

Winter wear encompasses various industries and environments including corporate, business, trades, hospitality, retail, events, hi-vis, work wear, and schools. Simply put, whatever the application we can supply and brand winter wear that meets the needs of our customers.

With many products, styles, colours, and sizes available to choose from we welcome you to come into our showroom. Our friendly team will work with you to source the best possible branding solutions to Get Noticed.