Why is Promotional Branding Effective?

embroidme uniforms, sports teams, outdoors, branding, clothing, shirts, polos, jackets, workwear, hi vis, embroidery, digital printing, summer clothes, gym clothes, fun run, image,  brand identity,We now live in a crowded marketplace which is saturated with marketing collateral such as emails, leaflets, and online ads. This makes it difficult for marketers to stand out from the crowd and for businesses to have a point of difference.

While having a strong online presence in this technology-driven society is important there are other branding initiatives that are effective and have good return on investment (ROI). Promotional branding through promotional products is an effective way to build business, establish customer relationships, build brand loyalty, and ultimately drives business.

Why does promotional branding work?

In an advertising saturated marketplace it’s difficult for businesses to cut through the clutter, however in a recent survey a majority of participants questioned could recall more about their promotional product(s) above any mass media advertising. In fact these studies found over 75% of survey participants could recall the specific product, advertiser, and message; this is a high recall rate!

This top-of-mind recall is what gives promotional products the edge on other advertising means. A brief exposure to a TV or radio commercial won’t be as effective as a promotional product being used by a prospect in their home or office. According to the survey 91% of participants had at least one promotional product in their kitchen and 74% had at least one promotional product in their work area – and on average the promotional products are kept for 7 – 8 months.

For TV and radio to be effective the ads need to be ongoing – which means costs increase. Compare this to strategically distributed promotional products and it’s clear that this targeted approach is a cost effective advertising method that produces high recall rate among consumers.

This isn’t a new concept, in fact promotional products have been around for decades, however now there’s the opportunity to brand a greater range of products – suitable for any industry and target market.

Promotional products build business so why not include them in this year’s marketing mix.

Study source: http://www.ppai.org/

USB flash drives, soft toys, key rings, flags, Frisbees, caps, bags, balls, pens

What’s Trending in the Promotional Products Industry for 2015?

With the new year underway, promotional marketing experts have spent January scouring the promotional products industry for the most innovative ways to promote your brand.

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Items that could be used every day and make your life easier are a big trend as marketers want to ensure their products serve to benefit their prospective customers and make a daily impression.

Ever-popular items like pens, bags and cups appear with new innovations every year. For instance, bags with reflectors built in for safety are new this year, as are pens that can also be used as a stylus with touch devices. Even ceramic mugs with quirky additions like a chalkboard finish for writing notes on them are available. Every year, suppliers come up with creative solutions to liven up promo products.

As usual, we saw a huge surge in the number of tech gadgets as well. Chargers, Bluetooth speakers and triple USB ports were in high demand. Multitasking items like wireless headphones are indicative of our modern on-the-go lifestyles. Now, with the number of smartphones booming, accessories and cases are also increasing in popularity every year. Items like phone wallets with stands, tastefully branded, are popping up everywhere.

Wellness is a growing trend in promotional products. Water bottles are a big hit, especially those you can hold while you run, and some are even collapsible. Related to this trend are fruit infuser drops to flavour the recommended eight cups of water a day.

Sunglasses are still as popular as always, featured in a variety of fun colours and stylish options.
Customising apparel is a mainstay of promotional marketing. Recognizing the longevity of promotional apparel items, marketers are opting into sublimation printing for brilliantly coloured, long-lasting imagery that won’t fade as the item goes through multiple wearings and washings.

Video marketing is taking the promotional products industry by storm! Imagine opening a designer box of chocolates to find a promotional video inside – what a way to make an impression! Logoed packaging in general, “marketing in a box,” is becoming a big trend.

We’re excited to see how these new trends play out through the year.

 

Customised Products for Your Non-Profit Organisation

Most people think of promotional products as marketing tools for businesses to hand out at trade shows or to use as giveaways to customers. But it should also be known that the same products that help to brand businesses can also serve non-profit organizations in a similar fashion.

For non-profits, customized apparel and products can be multi-tasking wonders, especially at fundraising events. When your organisation hosts an event, your staff can be outfitted in customised t-shirts, polo shirts or hats. Non-profit employees work hard and appreciate the gift of customised apparel that reinforces their passion for the cause. In addition, customised shirts and hats display professionalism while still being fashionable and comfortable. Your staff members will also continue to wear these items on their off time, spreading word of your cause and branding your organisation.

Custom clothing is also a great gift for volunteers. It shows your appreciation for their efforts and is a great way for them to proudly display their support of your mission. With so many clothing options to choose from, you can tailor the items to suit the specific needs of you volunteers. Fixing a structure outside in the cold? Provide them with windbreakers or plush hoodies. Spending the afternoon landscaping in an underserved community? Hand over some water bottles or visors for sun protection. Other useful items at events are tote bags, lanyards and rain gear all bearing the organisation’s logo. These thoughtful gifts will not go unnoticed and will increase recognition of your work with every use.

Get started on your new line of customised clothing and promotional products for your organisation today with the experts at EmbroidMe. With a network of stores nation-wide, there is a store near you. Find the best embroidered clothing, promotional items and personalised gifts for any occasion. EmbroidMe prides itself on expert craftsmanship and top-notch customer service. Find your perfect gift today.

EmbroidMe Sets Your Company Apart with Promotional Products

The competition will be no match for your company with the help of EmbroidMe. We are dedicated to helping you brand your company or organization as the best and most professional in your field. By placing your logo, name or insignia on apparel and promotional products at tradeshows and events, everyone will know your name!

Your name and logo is the first thing your clients, employees and peers notice. From the moment they enter your store, firm or restaurant, make sure you are remembered with customized apparel and promotional items. People will take notice when your entire team is looking personable and professional in their custom apparel. You can find the perfect t-shirts, uniforms and accessories for your staff, in any color or style as we have a range of available products. Leave your guests and clients with an impression that lasts with promotional products like pens, mugs and bags. Your office and your community will be branded with a name they know and trust.

Show off your success at trade shows, fundraisers and in the office. Make sure your name is displayed with one-of-a-kind apparel, banners, and promo items to gain customers and respect from other operators. A great way to show your community you care is hosting or sponsoring a local charity event. You will be known for your success and kindness, while impressing and gaining customers.

Let your staff know you care with monthly promotional items like hats, umbrellas, water bottles or even office accessories like mouse pads and flash drives.

Don’t be just another building on the block, set yourself apart with EmbroidMe. Let us help brand and promote your company to skyrocket past the competition. Contact your local EmbroidMe store to start planning your successful future.

How do I get my Business Noticed? – Get Noticed With EmbroidMe

Getting noticed can prove to be difficult in today’s market which is saturated with companies advertising. Consumers are bombarded with business brands, logos, and various advertisements as they all want to be seen.

get noticed with embroidme

The question is how do you get your business to stand out in such an environment? How do you get your brand noticed over others in the market so that when consumers want the service you provide, they go to you? To ‘advertise’ you don’t need to run expensive TV advertising campaigns, what you need is a strategy.

Strategies may include something as simple as giving out free promotional products to prospective and current clients. People are unlikely to throw out a free pen especially if it’s a nice one, so there is a high chance of them keeping it. If they keep it then it might prompt a thought at a later date where they want something you offer and it provides them with a way to contact you.

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Be a Jack of All Trade Shows With Promotional Products

You worked hard to open your firm or store, and it’s important to get your name out there and build your brand. Attending trade shows is a great way to network, meet and build rapport with potential customers, and display your brand. Make sure your business stands out from your competitors with customised promotional products, logos and apparel. At EmbroidMe, a promotional marketing expert will partner with you to develop a concept designed to get you results from your trade show experience.

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Pictured: Wayne from our East Tamaki store attending a recent Trade Show. 

It is easy to get lost in a sea of other vendors, so it’s important that your brand stands out. Grab people’s attention with striking pop-up displays and logoed banners and table skirts. Don’t just rely on name tags; make sure your company is known and each member of your team is identified by placing your brand on any of our high quality apparel. You will always look your best while pitching a prospective client in an embroidered polo, t-shirt or hat with your logo on it.

Don’t be just another company at the show, be an innovator with a unique variety of promotional products. Don’t have any branding imagery? At EmbroidMe we can help design and create the perfect logo for your brand that can be printed on just about any fabric or surface. We can do anything from custom pens to embroidered oxford polos.

Leave a lasting impression with promotional giveaways such as calendars, golf items, mugs and tote bags or drawstring back packs. Everyone can leave with a custom item featuring your brand. Generate new buzz about your company and create future business and networking opportunities.

With our state-of-the-art embroidery, garment and screen printing, we can print or embroider your company name, logo or full-colour photographs on any fabric, creating the look you desire for your company.

Proudly display your brand at your next trade show. Sweep the competitors under the rug at the next cleaning supply show or exterminate them at the next pest control show. Whatever your trade, EmbroidMe is here to ensure your brand is recognized and becomes a household name. Contact your nearest store today to establish and promote your brand the right way.

Article Source: http://blog.embroidme.com/

Promotional Bags Are Excellent Advertising For Your Business

Businesses in 2013 need to use cost effective marketing. Promotional products like promotional bags are very cheap, useful, practical and 24/7 advertising for your business.

PROMOTIONAL BAGS deliver the most impressions, with 1,038 impressions per month on average. ASI, 2010 Global Advertising Impressions Study

promotional productsYour business will definitely get a boost in terms of marketing. The use of custom printed bags as an advertising medium will contribute to enhancing the sale of your products. The single use plastic bag is now being superseded by multiple use bags made from non-woven polypropylene, which are not only better for the environment they will make sure that your printed design will be seen over and over again.

Even more attractive and durable are tote bags made from cotton or canvas which can be imprinted with a logo or message and will be used over and over again. A high quality product that the customer will use frequently & will be seen constantly by others and offer your business free advertising. This is a particularly effective kind of
advertising. Visibility is high and this kind of advertising gets seen by everyone, which automatically raises the profile of the company whose logo is on the bag by orders of magnitude.

promotional bagsThe Advertising Specialty Institute announced in November 2010 the finding of the 2010 Global Advertising Specialties Impressions Study that indicated Bags have the highest number of impressions in a month, over 1,000, and over one-third (36%) of those with incomes under $50,000 own bags. Because of their use in daily life to carry goods, laptop, clothing items and other things, these promotional items are popular in terms of the ongoing advertising offered through constant use.

They are also considered as perfect for business promotion simply because they have enough space on both sides to display the business details & logo. Promotional bags are available in different designs, sizes and colors to correlate back to the brand image and message that the client wishes to promote.

promotional bagsCooler bags have a lot of advantages. They have wide printing spaces that you can use to easily catch the attention of your customers. This printing space may further be expanded if you choose bigger varieties of promotional cooler bags. You may also take advantage of the different colours to match it with your business name or logo design. Make the bright colours your backdrop that will highlight your design. These bags are also flexible, and may be used by any customer, regardless of age, gender, or profession. They are really for everybody.

Enjoy these advantages when you decide to use cooler bags to promote your product. Regular backpacks and sport packs are available in a wide range of designs in different colors and materials some of which can be combined in the same bag. They have numerous pockets on the outside for stowing smaller items and a large capacity inner area. Branding on this type of bag is usually printed although some can be embroidered to create a more high-end effect. These bags are made from very durable
materials such as polyester or nylon so they will last a long time and continue to promote your brand long after the event is over.

Custom logo shopping or grocery totes bags as an advertising option are increasing in popularity worldwide. Every time the client is using the product, your company is achieving free advertising and helping the environment. As a result, you can heighten your brand much faster and on a broader scope than traditional advertising.

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So whether you are deciding to make promotional bags for your employees who will use the bags for carrying company goods while working or attending conferences or just giving them out for every day use, bags are a brilliant way to promote your company or business. Article source: sebwu.com

Here at EmbroidMe, we can show you samples and help you find the best apparel to meet your needs.

Call Your Local EmbroidMe Showroom Today!

Phone: 0800 773 330

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