Things to consider when investing in staff uniforms

Between the warmer temperatures and freedom of holiday breaks from work and school, brick and mortar businesses notice an increase in foot traffic during these summer months. Other industries also observe a pre-Christmas business serge which welcome new customers into the database. Their lasting impression and experience with a business could be the difference between a one-off customer and one who returns. First impressions count and staff uniform appearance can be the difference between a professional first impression and one that’s not.

Staff uniforms must serve a dual purpose of functionality and professionalism so staff are comfortable and their job is not restricted, and appearance is top-notch.

Below are three things to consider when looking for a staff uniform for the summer.

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Consider Your Industry

When thinking about the uniforms or apparel requirements of your business take what type of work you are doing into consideration when purchasing. Working in different environments will naturally impact on the type of products required. If you’re unsure it’s best to speak with your local EmbroidMe store about options best suited for your business. Working in the outdoors, food industry, and flammable areas will each require different products in their own right.

Consider the Product Specifications

With a wealth of products available choice can quickly become overwhelming and deciphering the product codes can become confusing. Products have different feature ratings such as breathability and longevity so you’ll want to get this right to obtain the ‘perfect fit’ for your organisation.

Consider the Branding

Your industry and business will impact the type of uniform branding your organisation requires. For example, hospitality may require a high quality embroidered logo on the left chest to be easily recognised, while tradesmen might require a name, role, business logo on both the front and back of each garment so they’re easily identifiable.

EmbroidMe doesn’t only brand shirts but can supply them too, and often at a competitive rate! EmbroidMe is a network of branding solution companies specialising in branded clothing and promotional products. In fact, we’re New Zealand’s largest branded apparel group so we’re confident that we’ll be able to find the best solution for your business to Get Noticed.

For further advice on sourcing the right staff uniform talk to our team today and consider the points above before making your next purchase.

Get the Most from Your Marketing Spend ~ Branding Apparel, Uniforms, and Promotional Products

The word Brand under a magnifying glass illustrating marketing aBuild your brand

When considering branding it’s easy to immediately think of large multi-national businesses. These businesses would have spent many years and dollars to become recognised in the marketplace for a particular product or service. It may seem like any small to medium enterprise (SME) wanting a strong brand must spend exorbitant capital to achieve this however this isn’t the case.

It can be natural for SME’s to disregard the need to build a brand as customer service and daily tasks can be more pressing. No matter what industry a business operates in, or its size, a reputable brand can achieve business growth as the company will be known in the industry and among its target audience.

It’s important to be realistic when building a brand and accommodate for the stage a business is in. It would be unreasonable for a start-up to try achieve the same level of branding as an international business that’s been operating for a century. That said, there are some fundamental branding principals that every business should consider as all organisations need to be actively marketing and seen in the marketplace.

Branded apparel, uniforms, and promotional products are easy and cost effective methods to build brand recognition among customers and prospects, and is a proven marketing method.

From a client’s perspective how do your staff present themselves? Cafes that don’t have a uniform, even just the same styled branded shirt, give a different impression than a team in professionally branded uniform apparel. Same can be said for trade’s people arriving on-site without any form of branding or company representation. A clearly visible brand gives credibility.

What makes a strong brand?

Consistency

A brand is more than just a logo on a letterhead. Strong brands are consistent, and are uniform across all business collateral. This is the same for staff appearance. By having a consistent uniform across staff, sports teams, or in retail and hospitality businesses it displays your organisation as professional.

Quality

Products have different life expectancies and some materials last longer than others. Does your branded apparel, uniforms, business shirts, jackets, or hi-vis clothing look tired, faded, or well-worn? Uniforms represent your business and speak volumes about your brand. EmbroidMe supplies and brands top quality apparel, uniforms, clothing, and promotional products so that your brand will be noticed and professional.

Clarity

A small logo on a letterhead or in the office’s reception alone doesn’t build a strong and credible brand. A brand needs to be seen. Brands need to be clear and visible. When it comes to branding careful consideration should be taken to think about style, design, and colours. EmbroidMe supplies a huge range of products in various styles, colours, and designs, so that branded apparel and uniforms builds your brand.

Across April and May EmbroidMe are offering a free branding consultation to assist organisations get the most from their marketing spend and build a strong brand. Better yet, each consultation meeting goes into the draw to win $150 store credit to help get them started!

This branding consultation provides an opportunity to explore marketing objectives, specifically on branded apparel, uniforms, and promotional products, and find the best branding options for the business.

EmbroidMe have years of branding experience and have partnered with many organisations to help them achieve their marketing goals and branding requirements.

EmbroidMe can bring product samples to you and advice on what best practices for your business.  Invest time in a branding meeting this April and May and let us partner with you to develop the best branding solution possible.

Click here to select your nearest store and to arrange a time to meet with them.

What’s Trending in the Promotional Products Industry for 2015?

With the new year underway, promotional marketing experts have spent January scouring the promotional products industry for the most innovative ways to promote your brand.

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Items that could be used every day and make your life easier are a big trend as marketers want to ensure their products serve to benefit their prospective customers and make a daily impression.

Ever-popular items like pens, bags and cups appear with new innovations every year. For instance, bags with reflectors built in for safety are new this year, as are pens that can also be used as a stylus with touch devices. Even ceramic mugs with quirky additions like a chalkboard finish for writing notes on them are available. Every year, suppliers come up with creative solutions to liven up promo products.

As usual, we saw a huge surge in the number of tech gadgets as well. Chargers, Bluetooth speakers and triple USB ports were in high demand. Multitasking items like wireless headphones are indicative of our modern on-the-go lifestyles. Now, with the number of smartphones booming, accessories and cases are also increasing in popularity every year. Items like phone wallets with stands, tastefully branded, are popping up everywhere.

Wellness is a growing trend in promotional products. Water bottles are a big hit, especially those you can hold while you run, and some are even collapsible. Related to this trend are fruit infuser drops to flavour the recommended eight cups of water a day.

Sunglasses are still as popular as always, featured in a variety of fun colours and stylish options.
Customising apparel is a mainstay of promotional marketing. Recognizing the longevity of promotional apparel items, marketers are opting into sublimation printing for brilliantly coloured, long-lasting imagery that won’t fade as the item goes through multiple wearings and washings.

Video marketing is taking the promotional products industry by storm! Imagine opening a designer box of chocolates to find a promotional video inside – what a way to make an impression! Logoed packaging in general, “marketing in a box,” is becoming a big trend.

We’re excited to see how these new trends play out through the year.

 

Corporate wear, Clothing uniforms and Great Looking Embroidery!

clothing uniforms

Every point of contact with customers or potential customers formulates an impression that fits into their broader perception about your company. Since every interaction with the brand can have an influence on the bottom line, embroidered Clothing uniforms and shirts from EmbroidMe are a great way for a company to project a professional and uniformed image.

In today’s competitive marketplace, a good Clothing uniforms image could prove to be the difference in winning out over the competition.

Employees are ambassadors of a company’s brand. We generally notice professionally dressed employees in embroidered or garment printed Clothing uniforms with a company logo. Make sure your staff are well presented when visiting a potential customer’s office. The first or last impression will remain and always help your business make the difference compared to a competitors whose image is poor or his or hers Clothing uniforms lacks any company branding.

clothing uniforms

If this is the first point of contact for both companies that are trying to win the customer over, which company is more likely to get the job based on best impressions?

Smart clothing uniforms tend to give an excellent impression that can be perpetuated throughout every point of contact with that customer. It will help develop a positive impression and an overall positive image of the company and brand.

Embroidered clothing uniforms can help build and maintain the company’s image both in the eyes of the customer and within the organisation. Smart uniforms and mens and womens clothing uniforms gives employees a sense of ownership and pride in the company and can contribute to a high level of employee commitment. The investment in company clothing uniforms can be justified by their high visibility and branding impact.

According to a study by the Advertising Speciality Institute, each company clothing uniforms generates an average of 365 advertising impressions per month.

From dress shirts to polo shirts and everything in between, the experts at EmbroidMe can help determine which style best fits the culture and budget of the company. They can help with fabric, colour, and brand selection, along with positioning and sizing of the logo.

clothing uniforms

clothing uniforms

Our Clothing Supplier Biz Corporates have an excellent selection of modern and classic corporate wear. The Biz Corporate range is designed for all types of businesses for example; Corporate wear, Clothing uniforms, Hospitality, Hotels, Bars, Restaurants, Retail uniforms, Casinos, Clubs, Healthcare, Medical, Sales Reps and much more. The range includes mens and womens suits, dress trousers to skirts, shirts and jackets. Create a sleek professional look with this contemporary range. http://www.bizcorporates.com/

Here at EmbroidMe, we can show you samples and help you find the best apparel to meet your needs.

Call Your Local EmbroidMe Showroom Today!

Phone: 0800 773 330

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Gifts for the Festive Season. Barbeque time is almost here!

Friday, for the last post of the week and to get you into weekend mode, lets talk about a Kiwi Tradition, “The BBQ!”

All the EmbroidMe Showrooms can supply you the Grill Mate BBQ Apron from The Range which includes an apron, detachable bottle opener, padded oven mitt, accessory front pocket, beverage holder pocket to hold a can or bottle for the thirsty masterchefs. The Range also supplies the Stainless Steel BBQ Set Case including Stainless steel BBQ utensils with rubber grip handles for easy use. The aluminium case is supplied with a metal badge suitable for engraving.

A must for that Kiwi Man or Woman who are the barbeque connoisseurs amongst us!

The Source apron range is also ideal for restaurants and in the home. Why not have your own aprons for all the family with custom embroidery with your names! Also ideal for your hospitality business and as a promotional gift for your customers!

Here are several examples of what you can find at our EmbroidMe Showrooms.

Here at EmbroidMe, we can show you samples and help you find the best apparel and promotional products to meet your needs.

See our latest promotion on Christmas Gifts to say thank you to your customers, click here!

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