Things to consider when investing in staff uniforms

Between the warmer temperatures and freedom of holiday breaks from work and school, brick and mortar businesses notice an increase in foot traffic during these summer months. Other industries also observe a pre-Christmas business serge which welcome new customers into the database. Their lasting impression and experience with a business could be the difference between a one-off customer and one who returns. First impressions count and staff uniform appearance can be the difference between a professional first impression and one that’s not.

Staff uniforms must serve a dual purpose of functionality and professionalism so staff are comfortable and their job is not restricted, and appearance is top-notch.

Below are three things to consider when looking for a staff uniform for the summer.

Cafe Central_09

Consider Your Industry

When thinking about the uniforms or apparel requirements of your business take what type of work you are doing into consideration when purchasing. Working in different environments will naturally impact on the type of products required. If you’re unsure it’s best to speak with your local EmbroidMe store about options best suited for your business. Working in the outdoors, food industry, and flammable areas will each require different products in their own right.

Consider the Product Specifications

With a wealth of products available choice can quickly become overwhelming and deciphering the product codes can become confusing. Products have different feature ratings such as breathability and longevity so you’ll want to get this right to obtain the ‘perfect fit’ for your organisation.

Consider the Branding

Your industry and business will impact the type of uniform branding your organisation requires. For example, hospitality may require a high quality embroidered logo on the left chest to be easily recognised, while tradesmen might require a name, role, business logo on both the front and back of each garment so they’re easily identifiable.

EmbroidMe doesn’t only brand shirts but can supply them too, and often at a competitive rate! EmbroidMe is a network of branding solution companies specialising in branded clothing and promotional products. In fact, we’re New Zealand’s largest branded apparel group so we’re confident that we’ll be able to find the best solution for your business to Get Noticed.

For further advice on sourcing the right staff uniform talk to our team today and consider the points above before making your next purchase.

Workwear Promotion

Health and safety laws are being discussed in parliament and will likely bring changes to legislation, so our focus over August and September is all about workwear. Workwear includes more than hi vis, in fact it incorporates retail, hospitality, and trades uniforms. Staff must be comfortable while at work and they require a uniform that perfectly caters for the industry they are in.

Give us a call today to discuss different workwear options to suit your business. Furthermore when you call us, ask about our special workwear offer as you may be eligible!

Visit our website for more information on workwear clothing or to find your nearest store!

Health&Safety-WebFlyer

Workwear, More Than Hi-Vis Clothing

Workwear is often closely associated with hi-vis clothing and while this is true it does not encompass the breadth of clothing options available for various business industries. Workwear clothing ranges from retail, hospitality, and trades people uniforms, to heavy duty construction apparel and clothing for workers in the great outdoors. Staff need to be comfortable while looking professional, so it’s important to get clothing that’s both functional and smart. With such a range of available products the choices can be overwhelming so this article separates workwear into three categories to help with the decision making process.

3 Group ShotSmart Casual Workwear

Many industries require durable, professional, and high quality team uniforms that staff can wear while at work. This is essential for hospitality staff working in restaurants, cafes, and entertainment venues such as cinemas. Team uniforms can include shirts, aprons, caps, pants, vests, jackets, and much more.

Smart casual workwear is also ideal for the other services including couriers, cleaners, and other specialist technicians. Across the range of products available we have a style that is perfect for your brand and team.

Contact us.

2 ZW120_ZW121_wornTrades Workwear

The trades industry has high demand on uniforms as staff often navigate confined spaces, operate in dirty environments, and also need to look professional when greeting clients. Each clothing range has different styles, sizing, and colours so is important to get the combination right. We have products that are perfect for builders, electricians, and plumbers. We have a showroom full of garments we welcome you to come in a view.

Warehouse staff and outdoor workers can also have the same demands on staff uniforms as they operate in varying environments and climates. Warehouses can get incredibly cold in winter and hot in summer, so staff require a uniform that caters for both extremes. This is the same for yardmen, school caretakers, and gardeners. Uniforms and outdoor workwear apparel must be easily customised to reflect the weather.

Contact us.

1 ZW123_YellowNavy_wornConstruction Workwear

Construction workwear is more specialist as it must meet stringent health and safety requirements for specific applications. Road worker apparel have different requirements to those operating heavy machinery. Hi vis clothing can include jackets, vests, shirts, polos, and pants, making the apparel options numerous. Health and safety laws are being discussed in parliament and this will likely bring legislation changes. Ensure staff are seen, safe, and compliant. We supply and brand a wealth of different health and safety and hi vis clothing options, so speak to your local EmbroidMe team to discuss options. Construction apparel can be highly durable, waterproof, comfortable, and easily seen. This is vital for operators of heavy machinery including trucks, forklifts, and earthmoving machinery, as they work in the changing climates. Whether working in the cold of winter, the rain of spring, or the heat of summer, there are workwear apparel products suitable for your business!

Contact us.

Wrap up for Winter – Winter Jackets Promotion

As winter approaches and the colder weather closes in warmer clothing becomes paramount. We supply and brand winter wear including jackets, vests, and hoodies. ‘Wrap up for Winter’ with our latest promotion! Every winter jacket order is eligible for a free branded beanie or scarf to keep you warm this season.

Website

 

When it comes to winter fashion many people would tell you that the trick to keeping warm is by wearing layers, but that can cause an issue for your companies branding. Business uniforms provide excellent benefits for your business (read our previous post), but in winter company logos frequently get hidden behind non-branded jackets. Gain brand credibility in winter through branded winter apparel. Jackets in your uniform dress-code means the team will take the brand with them wherever they go.

Winter wear encompasses various industries and environments including corporate, business, trades, hospitality, retail, events, hi-vis, work wear, and schools. Simply put, whatever the application we can supply and brand winter wear that meets the needs of our customers.

With many products, styles, colours, and sizes available to choose from we welcome you to come into our showroom. Our friendly team will work with you to source the best possible branding solutions to Get Noticed.

Get the Most from Your Marketing Spend ~ Branding Apparel, Uniforms, and Promotional Products

The word Brand under a magnifying glass illustrating marketing aBuild your brand

When considering branding it’s easy to immediately think of large multi-national businesses. These businesses would have spent many years and dollars to become recognised in the marketplace for a particular product or service. It may seem like any small to medium enterprise (SME) wanting a strong brand must spend exorbitant capital to achieve this however this isn’t the case.

It can be natural for SME’s to disregard the need to build a brand as customer service and daily tasks can be more pressing. No matter what industry a business operates in, or its size, a reputable brand can achieve business growth as the company will be known in the industry and among its target audience.

It’s important to be realistic when building a brand and accommodate for the stage a business is in. It would be unreasonable for a start-up to try achieve the same level of branding as an international business that’s been operating for a century. That said, there are some fundamental branding principals that every business should consider as all organisations need to be actively marketing and seen in the marketplace.

Branded apparel, uniforms, and promotional products are easy and cost effective methods to build brand recognition among customers and prospects, and is a proven marketing method.

From a client’s perspective how do your staff present themselves? Cafes that don’t have a uniform, even just the same styled branded shirt, give a different impression than a team in professionally branded uniform apparel. Same can be said for trade’s people arriving on-site without any form of branding or company representation. A clearly visible brand gives credibility.

What makes a strong brand?

Consistency

A brand is more than just a logo on a letterhead. Strong brands are consistent, and are uniform across all business collateral. This is the same for staff appearance. By having a consistent uniform across staff, sports teams, or in retail and hospitality businesses it displays your organisation as professional.

Quality

Products have different life expectancies and some materials last longer than others. Does your branded apparel, uniforms, business shirts, jackets, or hi-vis clothing look tired, faded, or well-worn? Uniforms represent your business and speak volumes about your brand. EmbroidMe supplies and brands top quality apparel, uniforms, clothing, and promotional products so that your brand will be noticed and professional.

Clarity

A small logo on a letterhead or in the office’s reception alone doesn’t build a strong and credible brand. A brand needs to be seen. Brands need to be clear and visible. When it comes to branding careful consideration should be taken to think about style, design, and colours. EmbroidMe supplies a huge range of products in various styles, colours, and designs, so that branded apparel and uniforms builds your brand.

Across April and May EmbroidMe are offering a free branding consultation to assist organisations get the most from their marketing spend and build a strong brand. Better yet, each consultation meeting goes into the draw to win $150 store credit to help get them started!

This branding consultation provides an opportunity to explore marketing objectives, specifically on branded apparel, uniforms, and promotional products, and find the best branding options for the business.

EmbroidMe have years of branding experience and have partnered with many organisations to help them achieve their marketing goals and branding requirements.

EmbroidMe can bring product samples to you and advice on what best practices for your business.  Invest time in a branding meeting this April and May and let us partner with you to develop the best branding solution possible.

Click here to select your nearest store and to arrange a time to meet with them.

What’s Trending in the Promotional Products Industry for 2015?

With the new year underway, promotional marketing experts have spent January scouring the promotional products industry for the most innovative ways to promote your brand.

May 12

Items that could be used every day and make your life easier are a big trend as marketers want to ensure their products serve to benefit their prospective customers and make a daily impression.

Ever-popular items like pens, bags and cups appear with new innovations every year. For instance, bags with reflectors built in for safety are new this year, as are pens that can also be used as a stylus with touch devices. Even ceramic mugs with quirky additions like a chalkboard finish for writing notes on them are available. Every year, suppliers come up with creative solutions to liven up promo products.

As usual, we saw a huge surge in the number of tech gadgets as well. Chargers, Bluetooth speakers and triple USB ports were in high demand. Multitasking items like wireless headphones are indicative of our modern on-the-go lifestyles. Now, with the number of smartphones booming, accessories and cases are also increasing in popularity every year. Items like phone wallets with stands, tastefully branded, are popping up everywhere.

Wellness is a growing trend in promotional products. Water bottles are a big hit, especially those you can hold while you run, and some are even collapsible. Related to this trend are fruit infuser drops to flavour the recommended eight cups of water a day.

Sunglasses are still as popular as always, featured in a variety of fun colours and stylish options.
Customising apparel is a mainstay of promotional marketing. Recognizing the longevity of promotional apparel items, marketers are opting into sublimation printing for brilliantly coloured, long-lasting imagery that won’t fade as the item goes through multiple wearings and washings.

Video marketing is taking the promotional products industry by storm! Imagine opening a designer box of chocolates to find a promotional video inside – what a way to make an impression! Logoed packaging in general, “marketing in a box,” is becoming a big trend.

We’re excited to see how these new trends play out through the year.

 

EmbroidMe Sets Your Company Apart with Promotional Products

The competition will be no match for your company with the help of EmbroidMe. We are dedicated to helping you brand your company or organization as the best and most professional in your field. By placing your logo, name or insignia on apparel and promotional products at tradeshows and events, everyone will know your name!

Your name and logo is the first thing your clients, employees and peers notice. From the moment they enter your store, firm or restaurant, make sure you are remembered with customized apparel and promotional items. People will take notice when your entire team is looking personable and professional in their custom apparel. You can find the perfect t-shirts, uniforms and accessories for your staff, in any color or style as we have a range of available products. Leave your guests and clients with an impression that lasts with promotional products like pens, mugs and bags. Your office and your community will be branded with a name they know and trust.

Show off your success at trade shows, fundraisers and in the office. Make sure your name is displayed with one-of-a-kind apparel, banners, and promo items to gain customers and respect from other operators. A great way to show your community you care is hosting or sponsoring a local charity event. You will be known for your success and kindness, while impressing and gaining customers.

Let your staff know you care with monthly promotional items like hats, umbrellas, water bottles or even office accessories like mouse pads and flash drives.

Don’t be just another building on the block, set yourself apart with EmbroidMe. Let us help brand and promote your company to skyrocket past the competition. Contact your local EmbroidMe store to start planning your successful future.

Hoodies & Branded Pens Promotion

Do you like free stuff? Most of us do which is why we’re giving away 250 pens customised with your logo on them, free! Every person who buys a hoodie in August or September will go into the draw to win!

But wait, there’s more!

We also want to offer something to all our valued customers so when you buy a hoodie from us you’ll receive 20% off 250 branded pens with your logo.

For more information on this promotion or to read the terms and conditions please  visit our website. Not sure of what styles we stock? Either visit our website or give us a call, we’re happy to discuss what products might be best for you.

AuroraActive-WebFlyer

Be a Jack of All Trade Shows With Promotional Products

You worked hard to open your firm or store, and it’s important to get your name out there and build your brand. Attending trade shows is a great way to network, meet and build rapport with potential customers, and display your brand. Make sure your business stands out from your competitors with customised promotional products, logos and apparel. At EmbroidMe, a promotional marketing expert will partner with you to develop a concept designed to get you results from your trade show experience.

SAM_0225  
Pictured: Wayne from our East Tamaki store attending a recent Trade Show. 

It is easy to get lost in a sea of other vendors, so it’s important that your brand stands out. Grab people’s attention with striking pop-up displays and logoed banners and table skirts. Don’t just rely on name tags; make sure your company is known and each member of your team is identified by placing your brand on any of our high quality apparel. You will always look your best while pitching a prospective client in an embroidered polo, t-shirt or hat with your logo on it.

Don’t be just another company at the show, be an innovator with a unique variety of promotional products. Don’t have any branding imagery? At EmbroidMe we can help design and create the perfect logo for your brand that can be printed on just about any fabric or surface. We can do anything from custom pens to embroidered oxford polos.

Leave a lasting impression with promotional giveaways such as calendars, golf items, mugs and tote bags or drawstring back packs. Everyone can leave with a custom item featuring your brand. Generate new buzz about your company and create future business and networking opportunities.

With our state-of-the-art embroidery, garment and screen printing, we can print or embroider your company name, logo or full-colour photographs on any fabric, creating the look you desire for your company.

Proudly display your brand at your next trade show. Sweep the competitors under the rug at the next cleaning supply show or exterminate them at the next pest control show. Whatever your trade, EmbroidMe is here to ensure your brand is recognized and becomes a household name. Contact your nearest store today to establish and promote your brand the right way.

Article Source: http://blog.embroidme.com/

Custom Embroidery from EmbroidMe Puts Your Logo on Shirts, Polos, Hats and Apparel

EmbroidMe Newmarket Auckland embroidery and promotional productsFor over a decade, EmbroidMe has provided high-quality custom embroidery, putting logos on shirts, polos, hats, and apparel in a way that is convenient and affordable. By choosing EmbroidMe for custom embroidery and promotional products you can get the distinctive, sophisticated look you need without any limitations.

EmbroidMe has an extensive selection of customisable apparel that goes beyond shirts, hats, and jackets, with a broad array of uniforms and accessories, such as sports bags, backpacks and totes.  Offering a variety of apparel and a diverse choice of colours, materials, and styles, EmbroidMe has a custom apparel solution for everyone.

Choose EmbroidMe for your one-stop-shop for custom embroidery and promotional products.

As the largest promotional products franchise that offers local in-house customisation services, EmbroidMe gives your custom embroidery needs the personal attention from our dedicated staff.  Our on-site specialists offer their expertise in helping you design your custom apparel at your local EmbroidMe Showroom.

“At EmbroidMe, we’ve combined our resources to generate a custom program that allows you to create your own personalised apparel,” said Christine Marion, MAS, director of retail operations for EmbroidMe.  “We know a professional look is vital to enhancing your brand’s image.” Article source: embroidme.com

About EmbroidMe Custom Embroidery

With hundreds of Showrooms around the world, EmbroidMe is the most comprehensive source for promotional apparel and products to help advertise your business. We are your promotional partners with full-service custom embroidery and screen-printing for apparel. For more information about customised promotional products and to view this and additional releases, visit the EmbroidMe News & Press Release section of embroidme.com. EmbroidMe’s on-site specialists are ready to provide you with first-class service and products of the highest quality; just click EmbroidMe Locations to find the Showroom nearest to you.

Find Your Closest EmbroidMe Showroom at: www.embroidme.co.nz

Email sign-up! Click here.

Get our latest offers, company news & exciting developments straight to your inbox.