Things to consider when investing in staff uniforms

Between the warmer temperatures and freedom of holiday breaks from work and school, brick and mortar businesses notice an increase in foot traffic during these summer months. Other industries also observe a pre-Christmas business serge which welcome new customers into the database. Their lasting impression and experience with a business could be the difference between a one-off customer and one who returns. First impressions count and staff uniform appearance can be the difference between a professional first impression and one that’s not.

Staff uniforms must serve a dual purpose of functionality and professionalism so staff are comfortable and their job is not restricted, and appearance is top-notch.

Below are three things to consider when looking for a staff uniform for the summer.

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Consider Your Industry

When thinking about the uniforms or apparel requirements of your business take what type of work you are doing into consideration when purchasing. Working in different environments will naturally impact on the type of products required. If you’re unsure it’s best to speak with your local EmbroidMe store about options best suited for your business. Working in the outdoors, food industry, and flammable areas will each require different products in their own right.

Consider the Product Specifications

With a wealth of products available choice can quickly become overwhelming and deciphering the product codes can become confusing. Products have different feature ratings such as breathability and longevity so you’ll want to get this right to obtain the ‘perfect fit’ for your organisation.

Consider the Branding

Your industry and business will impact the type of uniform branding your organisation requires. For example, hospitality may require a high quality embroidered logo on the left chest to be easily recognised, while tradesmen might require a name, role, business logo on both the front and back of each garment so they’re easily identifiable.

EmbroidMe doesn’t only brand shirts but can supply them too, and often at a competitive rate! EmbroidMe is a network of branding solution companies specialising in branded clothing and promotional products. In fact, we’re New Zealand’s largest branded apparel group so we’re confident that we’ll be able to find the best solution for your business to Get Noticed.

For further advice on sourcing the right staff uniform talk to our team today and consider the points above before making your next purchase.

Get the Most from Your Marketing Spend ~ Branding Apparel, Uniforms, and Promotional Products

The word Brand under a magnifying glass illustrating marketing aBuild your brand

When considering branding it’s easy to immediately think of large multi-national businesses. These businesses would have spent many years and dollars to become recognised in the marketplace for a particular product or service. It may seem like any small to medium enterprise (SME) wanting a strong brand must spend exorbitant capital to achieve this however this isn’t the case.

It can be natural for SME’s to disregard the need to build a brand as customer service and daily tasks can be more pressing. No matter what industry a business operates in, or its size, a reputable brand can achieve business growth as the company will be known in the industry and among its target audience.

It’s important to be realistic when building a brand and accommodate for the stage a business is in. It would be unreasonable for a start-up to try achieve the same level of branding as an international business that’s been operating for a century. That said, there are some fundamental branding principals that every business should consider as all organisations need to be actively marketing and seen in the marketplace.

Branded apparel, uniforms, and promotional products are easy and cost effective methods to build brand recognition among customers and prospects, and is a proven marketing method.

From a client’s perspective how do your staff present themselves? Cafes that don’t have a uniform, even just the same styled branded shirt, give a different impression than a team in professionally branded uniform apparel. Same can be said for trade’s people arriving on-site without any form of branding or company representation. A clearly visible brand gives credibility.

What makes a strong brand?

Consistency

A brand is more than just a logo on a letterhead. Strong brands are consistent, and are uniform across all business collateral. This is the same for staff appearance. By having a consistent uniform across staff, sports teams, or in retail and hospitality businesses it displays your organisation as professional.

Quality

Products have different life expectancies and some materials last longer than others. Does your branded apparel, uniforms, business shirts, jackets, or hi-vis clothing look tired, faded, or well-worn? Uniforms represent your business and speak volumes about your brand. EmbroidMe supplies and brands top quality apparel, uniforms, clothing, and promotional products so that your brand will be noticed and professional.

Clarity

A small logo on a letterhead or in the office’s reception alone doesn’t build a strong and credible brand. A brand needs to be seen. Brands need to be clear and visible. When it comes to branding careful consideration should be taken to think about style, design, and colours. EmbroidMe supplies a huge range of products in various styles, colours, and designs, so that branded apparel and uniforms builds your brand.

Across April and May EmbroidMe are offering a free branding consultation to assist organisations get the most from their marketing spend and build a strong brand. Better yet, each consultation meeting goes into the draw to win $150 store credit to help get them started!

This branding consultation provides an opportunity to explore marketing objectives, specifically on branded apparel, uniforms, and promotional products, and find the best branding options for the business.

EmbroidMe have years of branding experience and have partnered with many organisations to help them achieve their marketing goals and branding requirements.

EmbroidMe can bring product samples to you and advice on what best practices for your business.  Invest time in a branding meeting this April and May and let us partner with you to develop the best branding solution possible.

Click here to select your nearest store and to arrange a time to meet with them.

What’s Trending in the Promotional Products Industry for 2015?

With the new year underway, promotional marketing experts have spent January scouring the promotional products industry for the most innovative ways to promote your brand.

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Items that could be used every day and make your life easier are a big trend as marketers want to ensure their products serve to benefit their prospective customers and make a daily impression.

Ever-popular items like pens, bags and cups appear with new innovations every year. For instance, bags with reflectors built in for safety are new this year, as are pens that can also be used as a stylus with touch devices. Even ceramic mugs with quirky additions like a chalkboard finish for writing notes on them are available. Every year, suppliers come up with creative solutions to liven up promo products.

As usual, we saw a huge surge in the number of tech gadgets as well. Chargers, Bluetooth speakers and triple USB ports were in high demand. Multitasking items like wireless headphones are indicative of our modern on-the-go lifestyles. Now, with the number of smartphones booming, accessories and cases are also increasing in popularity every year. Items like phone wallets with stands, tastefully branded, are popping up everywhere.

Wellness is a growing trend in promotional products. Water bottles are a big hit, especially those you can hold while you run, and some are even collapsible. Related to this trend are fruit infuser drops to flavour the recommended eight cups of water a day.

Sunglasses are still as popular as always, featured in a variety of fun colours and stylish options.
Customising apparel is a mainstay of promotional marketing. Recognizing the longevity of promotional apparel items, marketers are opting into sublimation printing for brilliantly coloured, long-lasting imagery that won’t fade as the item goes through multiple wearings and washings.

Video marketing is taking the promotional products industry by storm! Imagine opening a designer box of chocolates to find a promotional video inside – what a way to make an impression! Logoed packaging in general, “marketing in a box,” is becoming a big trend.

We’re excited to see how these new trends play out through the year.

 

Customised Products for Your Non-Profit Organisation

Most people think of promotional products as marketing tools for businesses to hand out at trade shows or to use as giveaways to customers. But it should also be known that the same products that help to brand businesses can also serve non-profit organizations in a similar fashion.

For non-profits, customized apparel and products can be multi-tasking wonders, especially at fundraising events. When your organisation hosts an event, your staff can be outfitted in customised t-shirts, polo shirts or hats. Non-profit employees work hard and appreciate the gift of customised apparel that reinforces their passion for the cause. In addition, customised shirts and hats display professionalism while still being fashionable and comfortable. Your staff members will also continue to wear these items on their off time, spreading word of your cause and branding your organisation.

Custom clothing is also a great gift for volunteers. It shows your appreciation for their efforts and is a great way for them to proudly display their support of your mission. With so many clothing options to choose from, you can tailor the items to suit the specific needs of you volunteers. Fixing a structure outside in the cold? Provide them with windbreakers or plush hoodies. Spending the afternoon landscaping in an underserved community? Hand over some water bottles or visors for sun protection. Other useful items at events are tote bags, lanyards and rain gear all bearing the organisation’s logo. These thoughtful gifts will not go unnoticed and will increase recognition of your work with every use.

Get started on your new line of customised clothing and promotional products for your organisation today with the experts at EmbroidMe. With a network of stores nation-wide, there is a store near you. Find the best embroidered clothing, promotional items and personalised gifts for any occasion. EmbroidMe prides itself on expert craftsmanship and top-notch customer service. Find your perfect gift today.

EmbroidMe Sets Your Company Apart with Promotional Products

The competition will be no match for your company with the help of EmbroidMe. We are dedicated to helping you brand your company or organization as the best and most professional in your field. By placing your logo, name or insignia on apparel and promotional products at tradeshows and events, everyone will know your name!

Your name and logo is the first thing your clients, employees and peers notice. From the moment they enter your store, firm or restaurant, make sure you are remembered with customized apparel and promotional items. People will take notice when your entire team is looking personable and professional in their custom apparel. You can find the perfect t-shirts, uniforms and accessories for your staff, in any color or style as we have a range of available products. Leave your guests and clients with an impression that lasts with promotional products like pens, mugs and bags. Your office and your community will be branded with a name they know and trust.

Show off your success at trade shows, fundraisers and in the office. Make sure your name is displayed with one-of-a-kind apparel, banners, and promo items to gain customers and respect from other operators. A great way to show your community you care is hosting or sponsoring a local charity event. You will be known for your success and kindness, while impressing and gaining customers.

Let your staff know you care with monthly promotional items like hats, umbrellas, water bottles or even office accessories like mouse pads and flash drives.

Don’t be just another building on the block, set yourself apart with EmbroidMe. Let us help brand and promote your company to skyrocket past the competition. Contact your local EmbroidMe store to start planning your successful future.

T shirt Printing – Screen Printing vs Digital Printing by EmbroidMe

EmbroidMe HamiltonT shirt Printing with Screen-Printing

When most of us think of t shirts printing we think of traditional screen-printed t shirts. The process of screen-printing is the oldest and most proven of the four common methods of garment imprinting, it is also the most labour intensive. Screen-printing lends itself well to large run orders as well as to simple logo work. The more colours and the smaller the order the less that traditional screen-printing makes sense. Unlike the other three processes discussed here, with screen-printing once the artwork is done on the computer: the work really begins.

A typical 4 color screen-print for a t shirts printing job can take 2 hours from the time the artwork is done on the computer until the first garment is printed. Once the job is set up, though, t shirts printing can be produced at a very high rate. Orders of 12-24 shirts are definitely not practical with a screen-printing set up and many screen-printers won’t take an order for less than 50-100 garments.

Once everything is setup a traditionally screen-printed garment may only have 10-50 cents worth of ink on it, however, the typical screen-print job costs $10-30 per color to set up. Because screen-print inks can be opaque, screen-printing lends itself to white, light and dark garments (though printing on darks does require a bit more skill than lights and whites).

Other issues of concern with screen-printing are workspace and disposal of waste products as well as a moderate learning curve. Overall, if high volume production is your main objective, screen-printing is a good route to explore. Learn more about SWF East’s screen-printing solutions.

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Digital Printing Transfers are Ideal for:

  • Promotional Wear

Due to their rapid turnaround and fantastic high-resolution finish and vibrancy, digital transfers are our most popular choice for promotional campaigns.

  • Uniforms

For smaller businesses with full-colour logos, you can’t go past a digital printing transfer. Where embroidery & screen printing aren’t possible (or cost effective) for your chosen application or order quantity, digital printing transfers are the perfect substitute! With the added option of printing small runs of 1+ units as you require them.

  • Custom T-Shirts & More

With the ability to recreate photographic images in high-resolution (and with no minimum orders) digital transfers remain a popular choice for our steady stream of local artisans and their one-off t-shirt designs.

  • Garments for Printing:

Digital printing can be used for an extensive range of clothing products from tees, polos, hoodies to hats and flags etc suited for all budgets.

Here at EmbroidMe, we can show you samples and help you find the best apparel to meet your needs.

Call Your Local EmbroidMe Showroom Today!

Phone: 0800 773 330

promotional bags

Find Your Closest Store: www.embroidme.co.nz

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What is Digital Garment Printing? Why its ideal for Custom Tees!

Why custom tees have become so popular – The Decorated Apparel Industry was taken by storm in late 2004 when some of the first commercial based direct-to-garment printers were released. Before you can truly understand why DTG digital garment printing has become so popular, you will need to understand some background history.

Need Custom Tees? – What is Digital Garment printing? (or known as apparel printing, direct to substrate printing or DTG digital direct to garment printing)

custom tees

For years, if you wanted to print a couple of cotton shirts, or custom tees you would use either digital transfer paper or try to screen print the order.

Both of these decorating methods have their positives, but they also come with negatives. Digital transfers for clothing and custom tees allow you to create as little as a one-off custom tees or shirt via a standard desktop inkjet or laser printer. The cost to make a single transfer for clothing and custom tees can range from $5 to $10 depending on the cost of the commercial printer, quantity and what ink and paper is used by the printer.

However, the transfer paper is covered with a polymer (AKA adhesive) that glues the ink to the top of the clothing and custom tees. The polymer typically will leave a hand where it is applied and can discolor the shirt or create a window around your graphic. New transfer papers have been released that either minimize the window or uses a 2-step process to eliminate the window completely.

Screen printing has traditionally been the decorating method of choice for most of the apparel that you see in retail stores. With screen printing, ink is only dropped down on garment where the design is, thus eliminating the undesirable window that can occur with some digital transfer paper. However, a graphic must be separated (the process that breaks the down graphic into the different colors needed to print it), a screen must be burned for each color and it requires a screen printing press to be setup. This can become a very time consuming and expensive process when you only need a few custom tees. Commonly referred to as a short run, which can be as low as 1 custom tee to as many as 48 custom tees depending on the size of the shop, the cost per a screen printed shirt could easily be more than what your customer is willing to pay for.

With the changes in fashion leaning more toward short-run, limited edition personalized garments and custom tees, the need for a high quality solution grew. Of course, apparel decorators are never satisfied with the concept that things are never going to get any better.

Manufacturers and distributors continued to push the boundaries by finding cheaper and faster ways to screen print or to creating better inkjet transfers papers with less hand or feel to them. But the introduction of DTG digital garment printing allowed us to take the positive aspects of both inkjet transfers and screen printing in a solution that could be done in a compact space.

The concept of DTG digital garment printing for custom tees is basically using a digital printer to lay down a textile water-based ink that has chemical binders that allow the ink to remain on the garment without a polymer being applied to the top of the shirt like a transfer. The ink is then cured to the custom tees using either a heat press or a textile conveyor dryer. On average, an apparel decorator can take the artwork from a customer, put it on to a garment and get paid by the customer in less than 10 minutes. With some modification to the artwork, the decorator can personalize the next garment with a name, number(s) or different colors and produce another custom garment in minutes. That is the beauty of DTG digital garment printing – short run, personalized garments in the matter of minutes.

Which type of method should you use for imprinted apparel?

When looking at garment decoration printing options, many times the decision comes down to a choice between four main options—each with its own strengths and weaknesses. For printing directly onto the garment your choices are direct to garment digital printing (DTG) and traditional screen-printing. The other methods would be sublimation or thermal transfers. As stated above, each of these processes has its own pros and cons. You should make your decision based on the factors that are most important to your business application.

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Thermal Transfer Printing

Thermal transfer printing for custom tees involves the smallest initial investment, you simply need a conventional inkjet or color laser printer with the proper transfer paper and a heat press and you are ready to go. The most common complaints about thermal transfers are cost per print, inconsistent wash results, peeling and/or cracking of the transfer, outline of transfer paper visible on the custom-tees and unnatural feel of the custom-tees where the transfer was placed (heavy hand).

The issue of the outline of the transfer paper can be addressed by trimming the transfer prior to pressing, which can greatly add to the production time. The typical inkjet printer using off the shelf inks and moderately priced transfer paper will print a letter sized transfer (8½” x 11″) for about $1.50 – $2.00. The process is simple to learn and friendly to most cotton and cotton blend custom tees but, it is also a process that any consumer can reproduce at home with their own desktop printer and a “t-shirt printing kit” for custom-tees from their local office supply store making it somewhat difficult to sell. As inkjet and laser printer inks are translucent, thermal transfer printing is a white or light garment decoration option only.

Sublimation Transfer Printing

Sublimation transfers differ from thermal transfers in that they are a dye that actually transfers from the carrier paper to the garment. When heated, sublimation pigments pass from a solid state to a gas state (never becoming liquid) and imbed themselves in the fibers of the garment. Sublimation produces a print that has virtually no feel (little or no hand) on the garment. Sublimation is more expensive to get into than thermal transfer printing, as you need a dedicated inkjet or color laser printer as well as specialty sublimation inks and a heat press. A full set of sublimation inks can run into the $400+ range for the typical inkjet printer toners for color lasers are sometimes $500-600.

Unlike thermal transfers, screen-printing and direct to garment printing sublimation needs a synthetic substrate to effectively transfer to simply put it is not cotton friendly. Sublimation is definitely the process of choice for decorating non-textiles such as mugs, plates, brass and aluminum.

Certain manufacturers now make sublimation ready garments that are cotton with polyester “front”. These shirts do address the issue of needing a polyester shirt (most people don’t like the feel of a 100% poly shirt against their skin) but it comes at a price. A traditional 6-ounce white cotton t-shirt costs a little more than $1 while a similar sublimation ready shirt will cost from $5.50 – $7.00 just for the blank. Add to the cost of the garment another $1.00 – $2.00 for the transfer (8 1/2″ x 11″) and a single sublimation t-shirt can cost as much as $9.00 to produce.

Sublimation does produce very vibrant prints when printed on the correct type custom tees and their wash fastness is excellent, however, they do tend to fade with exposure to sunlight, so they are not the best solution for garments that will be worn extensively outdoors. Most manufacturers of sublimation inks/toners offer specialty software for printing sublimation transfers that contain profiles for better color matching while these packages a nice, they also add additional cost and learning curve to the process of producing good output. Because of its’ nature, polyester is a white, or light color garment decoration process only. Source: digital‐garment‐printers.wetpaint.com

Here at EmbroidMe, we can show you samples and help you find the best apparel to meet your needs.

Call Your Local EmbroidMe Showroom Today!

Phone: 0800 773 330

Find Your Closest Store: www.embroidme.co.nz

Email sign-up! Click here.

Get our latest offers, company news & exciting developments straight to your inbox.