Boost Your Teams Morale With A Corporate Uniform

Is your team lacking morale? It might be time to introduce a corporate uniform. 

Reaching your maximum potential as an organisation is really only possible when you have a cohesive team on board. You need a team that identifies with the same values as the company, as well as working towards shared goals.

If you are finding that your employees are working as individuals, rather than a team it is highly likely that your employees do not feel as though there is a team environment. Therefore your employees lack morale. However, there is an extremely simple way to boost team morale at an internal level, introduce a corporate uniform. While employees are likely to resist the idea of a corporate uniform they are not just beneficial to your company, but also to the employees themselves.

Often employees find it extremely hard to bond and develop positive relationships with their superiors and their colleagues. So introducing a uniform effectively blurs the lines between management and employees. As everyone is wearing the same apparel, employees will start to feel as equals. There will now be a sense of an all for one, one for all working environment making it far easier to form positive relationships. As a result the level of communication between an employee and their superior will often increase.

Secondly, corporate apparel becomes a major part of your corporate identity and culture. Uniforms often serve as a source of pride, people feel proud to represent the team they are a part of. So wearing the company name, logo or tagline on their shirts enables employees to strongly identify with the values held by the company. Ultimately by boosting your teams morale and creating a positive working environment productivity will inrease, employees will now strive to attain their goals.

Is it time to boost your teams morale with a corporate uniform? EmbroidMe has a solution for you. 

EmbroidMe is New Zealand’s largest embroidery franchise, providing custom embroidery, screen printing, and promotional products nationwide. With a range of high quality corporate apparel the team at EmbroidMe will work with you to choose apparel that suits your teams identity and culture.

Give your local EmbroidMe store a call today, and start keeping your logo front and centre every day.

References:

Frost, Shelley. (n.d.). What Benefits Can Come to the Organization From Employees Wearing Uniforms? Retrieved from http://smallbusiness.chron.com/benefits-can-come-organization-employees-wearing-uniforms-30621.html

HoodieTee. (2014) 5 Benefits of Wearing Branded Workwear. Retrieved from http://www.hoodietee.co.uk/2014/07/5-benefits-wearing-branded-workwear/

Penn, Sharon. (n.d.). What Is the Importance of Business Uniforms? Retrieved from http://smallbusiness.chron.com/importance-business-uniforms-21927.html

Sykes, Steve. (2015) The Benefits of Personalised Workwear. Retrieved from https://www.linkedin.com/pulse/benefits-personalised-workwear-steve-sykes

Things to consider when investing in staff uniforms

Between the warmer temperatures and freedom of holiday breaks from work and school, brick and mortar businesses notice an increase in foot traffic during these summer months. Other industries also observe a pre-Christmas business serge which welcome new customers into the database. Their lasting impression and experience with a business could be the difference between a one-off customer and one who returns. First impressions count and staff uniform appearance can be the difference between a professional first impression and one that’s not.

Staff uniforms must serve a dual purpose of functionality and professionalism so staff are comfortable and their job is not restricted, and appearance is top-notch.

Below are three things to consider when looking for a staff uniform for the summer.

Cafe Central_09

Consider Your Industry

When thinking about the uniforms or apparel requirements of your business take what type of work you are doing into consideration when purchasing. Working in different environments will naturally impact on the type of products required. If you’re unsure it’s best to speak with your local EmbroidMe store about options best suited for your business. Working in the outdoors, food industry, and flammable areas will each require different products in their own right.

Consider the Product Specifications

With a wealth of products available choice can quickly become overwhelming and deciphering the product codes can become confusing. Products have different feature ratings such as breathability and longevity so you’ll want to get this right to obtain the ‘perfect fit’ for your organisation.

Consider the Branding

Your industry and business will impact the type of uniform branding your organisation requires. For example, hospitality may require a high quality embroidered logo on the left chest to be easily recognised, while tradesmen might require a name, role, business logo on both the front and back of each garment so they’re easily identifiable.

EmbroidMe doesn’t only brand shirts but can supply them too, and often at a competitive rate! EmbroidMe is a network of branding solution companies specialising in branded clothing and promotional products. In fact, we’re New Zealand’s largest branded apparel group so we’re confident that we’ll be able to find the best solution for your business to Get Noticed.

For further advice on sourcing the right staff uniform talk to our team today and consider the points above before making your next purchase.

Wrap up for Winter – Winter Jackets Promotion

As winter approaches and the colder weather closes in warmer clothing becomes paramount. We supply and brand winter wear including jackets, vests, and hoodies. ‘Wrap up for Winter’ with our latest promotion! Every winter jacket order is eligible for a free branded beanie or scarf to keep you warm this season.

Website

 

When it comes to winter fashion many people would tell you that the trick to keeping warm is by wearing layers, but that can cause an issue for your companies branding. Business uniforms provide excellent benefits for your business (read our previous post), but in winter company logos frequently get hidden behind non-branded jackets. Gain brand credibility in winter through branded winter apparel. Jackets in your uniform dress-code means the team will take the brand with them wherever they go.

Winter wear encompasses various industries and environments including corporate, business, trades, hospitality, retail, events, hi-vis, work wear, and schools. Simply put, whatever the application we can supply and brand winter wear that meets the needs of our customers.

With many products, styles, colours, and sizes available to choose from we welcome you to come into our showroom. Our friendly team will work with you to source the best possible branding solutions to Get Noticed.

Get the Most from Your Marketing Spend ~ Branding Apparel, Uniforms, and Promotional Products

The word Brand under a magnifying glass illustrating marketing aBuild your brand

When considering branding it’s easy to immediately think of large multi-national businesses. These businesses would have spent many years and dollars to become recognised in the marketplace for a particular product or service. It may seem like any small to medium enterprise (SME) wanting a strong brand must spend exorbitant capital to achieve this however this isn’t the case.

It can be natural for SME’s to disregard the need to build a brand as customer service and daily tasks can be more pressing. No matter what industry a business operates in, or its size, a reputable brand can achieve business growth as the company will be known in the industry and among its target audience.

It’s important to be realistic when building a brand and accommodate for the stage a business is in. It would be unreasonable for a start-up to try achieve the same level of branding as an international business that’s been operating for a century. That said, there are some fundamental branding principals that every business should consider as all organisations need to be actively marketing and seen in the marketplace.

Branded apparel, uniforms, and promotional products are easy and cost effective methods to build brand recognition among customers and prospects, and is a proven marketing method.

From a client’s perspective how do your staff present themselves? Cafes that don’t have a uniform, even just the same styled branded shirt, give a different impression than a team in professionally branded uniform apparel. Same can be said for trade’s people arriving on-site without any form of branding or company representation. A clearly visible brand gives credibility.

What makes a strong brand?

Consistency

A brand is more than just a logo on a letterhead. Strong brands are consistent, and are uniform across all business collateral. This is the same for staff appearance. By having a consistent uniform across staff, sports teams, or in retail and hospitality businesses it displays your organisation as professional.

Quality

Products have different life expectancies and some materials last longer than others. Does your branded apparel, uniforms, business shirts, jackets, or hi-vis clothing look tired, faded, or well-worn? Uniforms represent your business and speak volumes about your brand. EmbroidMe supplies and brands top quality apparel, uniforms, clothing, and promotional products so that your brand will be noticed and professional.

Clarity

A small logo on a letterhead or in the office’s reception alone doesn’t build a strong and credible brand. A brand needs to be seen. Brands need to be clear and visible. When it comes to branding careful consideration should be taken to think about style, design, and colours. EmbroidMe supplies a huge range of products in various styles, colours, and designs, so that branded apparel and uniforms builds your brand.

Across April and May EmbroidMe are offering a free branding consultation to assist organisations get the most from their marketing spend and build a strong brand. Better yet, each consultation meeting goes into the draw to win $150 store credit to help get them started!

This branding consultation provides an opportunity to explore marketing objectives, specifically on branded apparel, uniforms, and promotional products, and find the best branding options for the business.

EmbroidMe have years of branding experience and have partnered with many organisations to help them achieve their marketing goals and branding requirements.

EmbroidMe can bring product samples to you and advice on what best practices for your business.  Invest time in a branding meeting this April and May and let us partner with you to develop the best branding solution possible.

Click here to select your nearest store and to arrange a time to meet with them.

Build Your Brand ~ Uniforms, Apparel, Promotional Products

We now live in a crowded marketplace which is saturated with marketing collateral making it hard for marketers and organisations to stand out from the crowd. Market cut-through is achieved through brand consistency in key areas including branded apparel, uniforms, and promotional products.

We supply and brand an extensive list of products and reading through lengthy catalogues can be time-consuming. Over April and May we’re offering a free branding consultation to work with you to maximise your marketing spend to ‘Build Your Brand’, and all businesses that attend a free consultation will go into the draw to win $150 of store credit.

website

Visit our website to contact your nearest EmbroidMe Store

Finding the Best Customised Clothing for Your Organization ~ Uniforms, Team, Corporate

Stocking your gift shop or boutique with customized clothing is a great way to increase profits, attract attention and boost sales. Customized or custom apparel make an excellent addition to your existing product line and can keep your customers coming again and again. Custom clothing is also great for companies, sports teams and academic organisations such as schools, and tertiary providers.

Custom Team Apparel

One form of popular customised clothing is team apparel. Outfit the team in your colors and print your logo or symbol on the front with players’ names and numbers on the back. You can get as creative as you want with custom team apparel, imprinting items like small graphics, slogans and custom lettering. The sky is the limit when it comes to customisable clothing for your sports team. And of course, team supporters will want shirts and hats as well!

Corporate Apparel

Whether you are planning a uniform program for your office staff or simply want to provide incentives to your sales staff, there is no better choice than customised clothing. Windbreakers, embroidered polos and fleece jackets with your company’s logo can make cost-effective gifts to inspire your sales force. Custom uniforms will help boost your team’s image, encourage healthy competition and increase camaraderie. Custom corporate apparel comes in a variety of styles to fit your company’s needs.

Companies, organisations and retailers have trusted the specialists at EmbroidMe for over a decade. Our network of stores operate in eight locations nationwide and are partnered with various locations abroad. These specialists can assist in identifying and customising products that meet your needs.

EmbroidMe offers diversified promotional products, custom embroidery and screen printing. Whether you are looking for customised clothing, branded accessories or apparel, you can find it at EmbroidMe. Contact your local store for a custom quote today.

Article Source: EmbroidMe.com 

What’s Trending in the Promotional Products Industry for 2015?

With the new year underway, promotional marketing experts have spent January scouring the promotional products industry for the most innovative ways to promote your brand.

May 12

Items that could be used every day and make your life easier are a big trend as marketers want to ensure their products serve to benefit their prospective customers and make a daily impression.

Ever-popular items like pens, bags and cups appear with new innovations every year. For instance, bags with reflectors built in for safety are new this year, as are pens that can also be used as a stylus with touch devices. Even ceramic mugs with quirky additions like a chalkboard finish for writing notes on them are available. Every year, suppliers come up with creative solutions to liven up promo products.

As usual, we saw a huge surge in the number of tech gadgets as well. Chargers, Bluetooth speakers and triple USB ports were in high demand. Multitasking items like wireless headphones are indicative of our modern on-the-go lifestyles. Now, with the number of smartphones booming, accessories and cases are also increasing in popularity every year. Items like phone wallets with stands, tastefully branded, are popping up everywhere.

Wellness is a growing trend in promotional products. Water bottles are a big hit, especially those you can hold while you run, and some are even collapsible. Related to this trend are fruit infuser drops to flavour the recommended eight cups of water a day.

Sunglasses are still as popular as always, featured in a variety of fun colours and stylish options.
Customising apparel is a mainstay of promotional marketing. Recognizing the longevity of promotional apparel items, marketers are opting into sublimation printing for brilliantly coloured, long-lasting imagery that won’t fade as the item goes through multiple wearings and washings.

Video marketing is taking the promotional products industry by storm! Imagine opening a designer box of chocolates to find a promotional video inside – what a way to make an impression! Logoed packaging in general, “marketing in a box,” is becoming a big trend.

We’re excited to see how these new trends play out through the year.

 

EmbroidMe Sets Your Company Apart with Promotional Products

The competition will be no match for your company with the help of EmbroidMe. We are dedicated to helping you brand your company or organization as the best and most professional in your field. By placing your logo, name or insignia on apparel and promotional products at tradeshows and events, everyone will know your name!

Your name and logo is the first thing your clients, employees and peers notice. From the moment they enter your store, firm or restaurant, make sure you are remembered with customized apparel and promotional items. People will take notice when your entire team is looking personable and professional in their custom apparel. You can find the perfect t-shirts, uniforms and accessories for your staff, in any color or style as we have a range of available products. Leave your guests and clients with an impression that lasts with promotional products like pens, mugs and bags. Your office and your community will be branded with a name they know and trust.

Show off your success at trade shows, fundraisers and in the office. Make sure your name is displayed with one-of-a-kind apparel, banners, and promo items to gain customers and respect from other operators. A great way to show your community you care is hosting or sponsoring a local charity event. You will be known for your success and kindness, while impressing and gaining customers.

Let your staff know you care with monthly promotional items like hats, umbrellas, water bottles or even office accessories like mouse pads and flash drives.

Don’t be just another building on the block, set yourself apart with EmbroidMe. Let us help brand and promote your company to skyrocket past the competition. Contact your local EmbroidMe store to start planning your successful future.

Hot Branding Tips for Winter – Jackets

Helping you keep warm

With news headlines reading “No respite from gloomy weather” or “First snow, now black ice hits south” we know that winter is well on its way, or in some places around the country it has very much already arrived! In Turangi (just south of Taupo) the other day they woke up to a chilli -5C, which was the coldest temperature in the country. Even Auckland and Christchurch only had one degree difference!

EmbroidMe: Hot branding tips for winter - Jackets

You may get condensation on the windows at home and have the windscreen frozen-over on your car, or if not, we’ve all experienced the rush of bitterly cold air when you go and open a door to outside! Driving to work can also start out cold as you wait [patiently?] for the heating to work. On days like this motivation to leave the house can quickly fade.

When it comes to winter fashion many people would tell you that the trick to keeping warm is by wearing layers, but that can cause an issue for your companies branding. Business uniforms provide excellent benefits for your business (read our previous post), but in winter the company logos and brands frequently get hidden behind non-branded jackets. Branded jackets give credibility to staff in the same way a branded shirt does, and including a branded jacket in your uniform dress-code means staff and team members will take the brand with them wherever they go.

About.com says that branding is your identity in the marketplace and that it’s important to realise that how you package your brand is an integral part of your business. Just by looking out into the world today, it’s easy to see why brands are more important than at any time in the past 100 years.

A good brand confirms credibility, and reassures customers that the plumber, builder, or any type of tradesman or delivery person that turns up to their house is actually from the company they called. But it’s not limited to that. Sports teams and coaches are easily seen, professionals are identifiable in meetings, event staff and road-workers are visible, salesmen gain credibility, and ultimately everyone is kept warm. Don’t only provide your staff or team with a uniform to promote your brand, invest in jackets to ensure that your brand isn’t hidden.

“Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.”

– About.com (http://www.about.com/)

Click here for the latest winter promotion from EmbroidMe

http://www.embroidme.co.nz/

EmbroidMe: Hot Branding Tips for Winter - Jackets

T shirt Printing – Screen Printing vs Digital Printing by EmbroidMe

EmbroidMe HamiltonT shirt Printing with Screen-Printing

When most of us think of t shirts printing we think of traditional screen-printed t shirts. The process of screen-printing is the oldest and most proven of the four common methods of garment imprinting, it is also the most labour intensive. Screen-printing lends itself well to large run orders as well as to simple logo work. The more colours and the smaller the order the less that traditional screen-printing makes sense. Unlike the other three processes discussed here, with screen-printing once the artwork is done on the computer: the work really begins.

A typical 4 color screen-print for a t shirts printing job can take 2 hours from the time the artwork is done on the computer until the first garment is printed. Once the job is set up, though, t shirts printing can be produced at a very high rate. Orders of 12-24 shirts are definitely not practical with a screen-printing set up and many screen-printers won’t take an order for less than 50-100 garments.

Once everything is setup a traditionally screen-printed garment may only have 10-50 cents worth of ink on it, however, the typical screen-print job costs $10-30 per color to set up. Because screen-print inks can be opaque, screen-printing lends itself to white, light and dark garments (though printing on darks does require a bit more skill than lights and whites).

Other issues of concern with screen-printing are workspace and disposal of waste products as well as a moderate learning curve. Overall, if high volume production is your main objective, screen-printing is a good route to explore. Learn more about SWF East’s screen-printing solutions.

embroidme newmarket

Digital Printing Transfers are Ideal for:

  • Promotional Wear

Due to their rapid turnaround and fantastic high-resolution finish and vibrancy, digital transfers are our most popular choice for promotional campaigns.

  • Uniforms

For smaller businesses with full-colour logos, you can’t go past a digital printing transfer. Where embroidery & screen printing aren’t possible (or cost effective) for your chosen application or order quantity, digital printing transfers are the perfect substitute! With the added option of printing small runs of 1+ units as you require them.

  • Custom T-Shirts & More

With the ability to recreate photographic images in high-resolution (and with no minimum orders) digital transfers remain a popular choice for our steady stream of local artisans and their one-off t-shirt designs.

  • Garments for Printing:

Digital printing can be used for an extensive range of clothing products from tees, polos, hoodies to hats and flags etc suited for all budgets.

Here at EmbroidMe, we can show you samples and help you find the best apparel to meet your needs.

Call Your Local EmbroidMe Showroom Today!

Phone: 0800 773 330

promotional bags

Find Your Closest Store: www.embroidme.co.nz

Email sign-up! Click here.

Get our latest offers, company news & exciting developments straight to your inbox.