Is Your Team Geared Up for Winter?

Now that daylight savings has come to an end, it means winter is fast approaching. These colder months bring rain, wind, frost and cold temperatures.

Are you keeping your team warm and dry this winter? Now’s the time to start updating your winter wardrobe, don’t wait for winter to set in.

When it comes to winter fashion many people would tell you that the trick to keeping warm is by wearing layers, but that can cause an issue for your company’s branding.

Uniforms provide excellent benefits for your business, however in winter the company logos and brands frequently get hidden behind non-branded jackets. Branded jackets give your team credibility in the same way a branded shirt does, and including a branded jacket in your uniform dress-code means staff and team members will take the brand with them wherever they go this winter.

A good brand uniform reassures customers that the plumber, builder, or any type of tradesman or delivery person that turns up to their house is actually from the company they called. But it’s not limited to that. Sports teams and coaches are easily seen, professionals are identifiable in meetings, event staff and road-workers are visible, salesmen gain credibility, and ultimately everyone is kept warm.

Don’t only provide your staff or team with shirts to promote your brand, invest in jackets to ensure that your brand isn’t hidden.

Check out the range in store or click here to view the full range of products we can source.

Get Your Team Ready for Sports Season & Score a Free Reflex Sports Bag!

Brighter days are ahead with summer approaching! Are you more motivated to go outdoors, soak up the sun, and enjoy some fresh air at this time of the year? 

Now that the weather is getting warmer sports season will be starting to kick off, so there’s no better time to organise your team’s uniform whether it is for on or off the field. Nothing brings spirit and camaraderie to a team like quality team apparel!

We provide branded sports garments to clubs, sports teams, schools and organisations. Everything from dri-gear with moisture-wicking technology to collared polos, shirts and track suits.

For a limited time only if you order 12 Reflex Polos (DGRFP) and/or Reflex Pullovers (DGRFZ) you’ll receive a free Reflex Sports Bag*!

Give us a call on 0800 77 33 30  or visit us online to find out more!

*Terms and conditions apply.

Boost Your Teams Morale With A Corporate Uniform

Is your team lacking morale? It might be time to introduce a corporate uniform. 

Reaching your maximum potential as an organisation is really only possible when you have a cohesive team on board. You need a team that identifies with the same values as the company, as well as working towards shared goals.

If you are finding that your employees are working as individuals, rather than a team it is highly likely that your employees do not feel as though there is a team environment. Therefore your employees lack morale. However, there is an extremely simple way to boost team morale at an internal level, introduce a corporate uniform. While employees are likely to resist the idea of a corporate uniform they are not just beneficial to your company, but also to the employees themselves.

Often employees find it extremely hard to bond and develop positive relationships with their superiors and their colleagues. So introducing a uniform effectively blurs the lines between management and employees. As everyone is wearing the same apparel, employees will start to feel as equals. There will now be a sense of an all for one, one for all working environment making it far easier to form positive relationships. As a result the level of communication between an employee and their superior will often increase.

Secondly, corporate apparel becomes a major part of your corporate identity and culture. Uniforms often serve as a source of pride, people feel proud to represent the team they are a part of. So wearing the company name, logo or tagline on their shirts enables employees to strongly identify with the values held by the company. Ultimately by boosting your teams morale and creating a positive working environment productivity will inrease, employees will now strive to attain their goals.

Is it time to boost your teams morale with a corporate uniform? EmbroidMe has a solution for you. 

EmbroidMe is New Zealand’s largest embroidery franchise, providing custom embroidery, screen printing, and promotional products nationwide. With a range of high quality corporate apparel the team at EmbroidMe will work with you to choose apparel that suits your teams identity and culture.

Give your local EmbroidMe store a call today, and start keeping your logo front and centre every day.

References:

Frost, Shelley. (n.d.). What Benefits Can Come to the Organization From Employees Wearing Uniforms? Retrieved from http://smallbusiness.chron.com/benefits-can-come-organization-employees-wearing-uniforms-30621.html

HoodieTee. (2014) 5 Benefits of Wearing Branded Workwear. Retrieved from http://www.hoodietee.co.uk/2014/07/5-benefits-wearing-branded-workwear/

Penn, Sharon. (n.d.). What Is the Importance of Business Uniforms? Retrieved from http://smallbusiness.chron.com/importance-business-uniforms-21927.html

Sykes, Steve. (2015) The Benefits of Personalised Workwear. Retrieved from https://www.linkedin.com/pulse/benefits-personalised-workwear-steve-sykes

Things to consider when investing in staff uniforms

Between the warmer temperatures and freedom of holiday breaks from work and school, brick and mortar businesses notice an increase in foot traffic during these summer months. Other industries also observe a pre-Christmas business serge which welcome new customers into the database. Their lasting impression and experience with a business could be the difference between a one-off customer and one who returns. First impressions count and staff uniform appearance can be the difference between a professional first impression and one that’s not.

Staff uniforms must serve a dual purpose of functionality and professionalism so staff are comfortable and their job is not restricted, and appearance is top-notch.

Below are three things to consider when looking for a staff uniform for the summer.

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Consider Your Industry

When thinking about the uniforms or apparel requirements of your business take what type of work you are doing into consideration when purchasing. Working in different environments will naturally impact on the type of products required. If you’re unsure it’s best to speak with your local EmbroidMe store about options best suited for your business. Working in the outdoors, food industry, and flammable areas will each require different products in their own right.

Consider the Product Specifications

With a wealth of products available choice can quickly become overwhelming and deciphering the product codes can become confusing. Products have different feature ratings such as breathability and longevity so you’ll want to get this right to obtain the ‘perfect fit’ for your organisation.

Consider the Branding

Your industry and business will impact the type of uniform branding your organisation requires. For example, hospitality may require a high quality embroidered logo on the left chest to be easily recognised, while tradesmen might require a name, role, business logo on both the front and back of each garment so they’re easily identifiable.

EmbroidMe doesn’t only brand shirts but can supply them too, and often at a competitive rate! EmbroidMe is a network of branding solution companies specialising in branded clothing and promotional products. In fact, we’re New Zealand’s largest branded apparel group so we’re confident that we’ll be able to find the best solution for your business to Get Noticed.

For further advice on sourcing the right staff uniform talk to our team today and consider the points above before making your next purchase.

Summer clothing, uniforms, and apparel!

Summer is the season of sun, warmth, and holidays, and the good news is that it is only a few months away! Summer sees the longest days, the shortest nights, and offers prime conditions to enjoy all that the great outdoors have to offer. When the sky is blue, the sun is shining, and the wind is nowhere to be found these days are great to get out of the house and enjoy the beautiful country.

Summer is a great season to be active, get involved with a sport, or relax with family and friends. Motivation to get up and moving tends to increase over the summer months as weather improves.

To be comfortable outdoors you need quality clothing perfect for your kind of activity. At EmbroidMe, we supply and brand a huge range of summer clothing options. This includes t-shirts, polos, sports team uniforms, hospitality uniforms, and retail uniforms.

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// SUMMER SPORTS //

Sports teams need a uniform that is comfortable, durable, breathable, and well suited to their kind of sport. Hockey, tennis, rugby, cricket, athletics, soccer, basketball, badminton, lawn-bowls, rowing, and netball have those same requirements that the uniform needs to enhance their team, not be a hindrance. Talk to the friendly team at EmbroidMe about the right sports team uniform for your sports team.  We are the branded apparel specialists.

Corporate sports events are a great way to encourage staff to be active, promote the company as one that values health and well-being, and also a great way to market the business through branded tshirts and clothing.

School sports teams need to promote school pride and colours, while also being affordable, quality, and durable.

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// PERSONAL LEISURE //

Outdoor activities: To enjoy the outdoors it’s important to get the right apparel solution. Going to the park with the family, heading out on the boat or the golf course, or other recreational activities such as playing golf, out on the boat, at the beach or park, playing causal sports.

Smart casual: Enjoying a glass of wine or beer after work in a causal environment, or going out to a BBQ, staff work function – there’s many situations where smart casual clothing comes in handy. With no minimum orders and free quotes, contact us today to discuss quality summer casual attire in time for summer.

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// HOSPITALITY //

Summer retail uniforms: summer typically sees a greater number of retail sales and a higher volume of shoppers. It’s important that staff, whether full-time, part-time, or casual, provide customers with a great first impression, and are easily identified so customers know where to direct questions and enquiries. Boost sales this summer through quality first impressions, led by great staff uniforms.

Cafes & Restaurant Staff: People are typically more outgoing in the summer, and this ultimately impacts positively on traffic to cafes and restaurants. Requirements vary depending on the type of food outlet however all staff require being presentable and uniforms need to be easily cleaned.

Event Staff: Staff need to either be noticed so visitors know who to ask questions, or blend in to the behind the scenes and event operations. Either way, we have the perfect solution for your next event.

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// READY FOR CHRISTMAS? //

The holiday season boasts many celebrations and events such as Christmas, so it’s the perfect opportunity to thank staff, team members, clients, and customers for their hard work, loyalty, and efforts over the past year. What better way to do this than with branded and/or personalised promotional products. The final months of the year typically go by very quickly so take the stress out of the final few months and enquire today.

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http://www.embroidme.co.nz/

Workwear Promotion

Health and safety laws are being discussed in parliament and will likely bring changes to legislation, so our focus over August and September is all about workwear. Workwear includes more than hi vis, in fact it incorporates retail, hospitality, and trades uniforms. Staff must be comfortable while at work and they require a uniform that perfectly caters for the industry they are in.

Give us a call today to discuss different workwear options to suit your business. Furthermore when you call us, ask about our special workwear offer as you may be eligible!

Visit our website for more information on workwear clothing or to find your nearest store!

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Workwear, More Than Hi-Vis Clothing

Workwear is often closely associated with hi-vis clothing and while this is true it does not encompass the breadth of clothing options available for various business industries. Workwear clothing ranges from retail, hospitality, and trades people uniforms, to heavy duty construction apparel and clothing for workers in the great outdoors. Staff need to be comfortable while looking professional, so it’s important to get clothing that’s both functional and smart. With such a range of available products the choices can be overwhelming so this article separates workwear into three categories to help with the decision making process.

3 Group ShotSmart Casual Workwear

Many industries require durable, professional, and high quality team uniforms that staff can wear while at work. This is essential for hospitality staff working in restaurants, cafes, and entertainment venues such as cinemas. Team uniforms can include shirts, aprons, caps, pants, vests, jackets, and much more.

Smart casual workwear is also ideal for the other services including couriers, cleaners, and other specialist technicians. Across the range of products available we have a style that is perfect for your brand and team.

Contact us.

2 ZW120_ZW121_wornTrades Workwear

The trades industry has high demand on uniforms as staff often navigate confined spaces, operate in dirty environments, and also need to look professional when greeting clients. Each clothing range has different styles, sizing, and colours so is important to get the combination right. We have products that are perfect for builders, electricians, and plumbers. We have a showroom full of garments we welcome you to come in a view.

Warehouse staff and outdoor workers can also have the same demands on staff uniforms as they operate in varying environments and climates. Warehouses can get incredibly cold in winter and hot in summer, so staff require a uniform that caters for both extremes. This is the same for yardmen, school caretakers, and gardeners. Uniforms and outdoor workwear apparel must be easily customised to reflect the weather.

Contact us.

1 ZW123_YellowNavy_wornConstruction Workwear

Construction workwear is more specialist as it must meet stringent health and safety requirements for specific applications. Road worker apparel have different requirements to those operating heavy machinery. Hi vis clothing can include jackets, vests, shirts, polos, and pants, making the apparel options numerous. Health and safety laws are being discussed in parliament and this will likely bring legislation changes. Ensure staff are seen, safe, and compliant. We supply and brand a wealth of different health and safety and hi vis clothing options, so speak to your local EmbroidMe team to discuss options. Construction apparel can be highly durable, waterproof, comfortable, and easily seen. This is vital for operators of heavy machinery including trucks, forklifts, and earthmoving machinery, as they work in the changing climates. Whether working in the cold of winter, the rain of spring, or the heat of summer, there are workwear apparel products suitable for your business!

Contact us.

Wrap up for Winter – Winter Jackets Promotion

As winter approaches and the colder weather closes in warmer clothing becomes paramount. We supply and brand winter wear including jackets, vests, and hoodies. ‘Wrap up for Winter’ with our latest promotion! Every winter jacket order is eligible for a free branded beanie or scarf to keep you warm this season.

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When it comes to winter fashion many people would tell you that the trick to keeping warm is by wearing layers, but that can cause an issue for your companies branding. Business uniforms provide excellent benefits for your business (read our previous post), but in winter company logos frequently get hidden behind non-branded jackets. Gain brand credibility in winter through branded winter apparel. Jackets in your uniform dress-code means the team will take the brand with them wherever they go.

Winter wear encompasses various industries and environments including corporate, business, trades, hospitality, retail, events, hi-vis, work wear, and schools. Simply put, whatever the application we can supply and brand winter wear that meets the needs of our customers.

With many products, styles, colours, and sizes available to choose from we welcome you to come into our showroom. Our friendly team will work with you to source the best possible branding solutions to Get Noticed.

Common Misconceptions about Promotional Products

May 12There are a lot of misconceptions about promotional marketing and promotional products that can scare of SMBs that are new to this form of marketing.

Allow us to set the record straight on these common myths:

People Just Throw Them Out

Everyone has received some kind of item branded with a company’s logo and/or an organization’s message. A lot of people try to argue that these items are thrown away and forgotten, but a study by ASI shows that these items are actually held onto for an average of about six months. Once they are no longer kept by the owner, over half are passed on to another person, continuing the branding impression.

They Don’t Make an Impression

Given that people hold onto their promotional items for six months, it’s clear there’s an impression made. And, according to Promotional Products Association International (PPAI) research, 89% of consumers can recall the name of an advertiser whose promotional product they received within the last 24 months. However the kind of impression made is dependent on the type of product and promotional marketing campaign. There are products that are better for greater visibility such as promotional bags, branded apparel and logoed writing instruments that are seen by many wherever they travel and are easily passed on. Products that foster a deeper connection with their recipient include USB drives, wellness items – prized for their utility – and delicious edible marketing.

You Can’t Tell If They’re Effective

We know marketers love to track return on investment (ROI) – how can you tell if handing out a branded water bottle is even effective?

Haven’t you noticed QR codes popping up on everything from direct mail to printed napkins at restaurants? Add a code to your printed koozies! The code can track your prospect back to the koozie you handed out at the green market on Saturday. The same goes for a unique URL. A special web address can lead to a landing page developed specifically for your koozie campaign, making tracking efforts a breeze.
Call-to-action (CTA): coupon code for a discount, a gift with purchase, BoGo, make them an offer! And then print it out along with your logo on your promotional products of choice. Customers will mention it and lead you back to the promotional item containing that offer.
Tracking number: nothing illustrates ROI like a phone call. Imprint a unique phone number on your products and you’ll know for sure they’re working for their money.
Too Expensive

Marketers want the most profitable form of marketing – that’s why they track and measure ROI. To understand what is getting them the best bang for their buck, they use a cost-per-impression metric (CPI). Promotional products are actually one of the most cost effective forms of advertising. According to the Advertising Specialty Institute, they have a CPI similar to spot ads on radio or online display, averaging $0.005 per impression. That’s a far better CPI than with prime-time TV and big-time print. The fluidity of these products means your marketing dollars can go a whole lot further.

Try to Get Them Cheap

This same study shows that people keep items they consider to be useful. Considering the length of time a promotional product is kept, wouldn’t you want it to be better quality so it will last long enough to leave a good impression instead of one of poor quality? There’s a difference between getting affordable products and “cheap” ones. Bang for your buck assumes there’s real value in your purchase, and for that, the item needs to last awhile. Do you want your company to be associated with a piece of junk, easily discarded? No. You want your brand’s imagery to appear on something that satisfies needs, innovative with a great look and feel – you want your branded item to leave your prospect thinking, “How thoughtful!”

Can’t Reach New Consumers

True, you think of promotional products as a way to cultivate customer loyalty but passing out products to prospects is known to be effective as well. In an ASI study, 31% of consumers said they would be likely to do business with a brand after receiving a logoed item – this likelihood increases according to the item itself. Apparel, USB drives and tote bags are big. Anything unique, designed with care is going to increase the likelihood you will win your way into their daily lives.

No New Products

Like any industry, promotional products are constantly evolving to keep up with the latest technology and trends. Every year thousands of new, innovative products are launched at the PPAI expo, which is one of the largest trade shows in the United States – we recently bogged about this year’s revelations here. Promotional products are a $19.83 billion industry, and it continues to grow every year.

All Promo Businesses Are the Same

There are two types of promo companies – you either have a mom and pop shop or a huge company that exists solely as an online store. What makes EmbroidMe stand out is they have combined the pluses of each dynamic. Each EmbroidMe store has at their disposal state-of-the-art technology, decades of experience in the industry and access to over 800,000 items from which to choose—while still delivering one-on-one quality customer service!

Contact your local EmbroidMe store to speak with a promotional marketing expert who will personally guide you in the development of your new promotional product campaign.

Get the Most from Your Marketing Spend ~ Branding Apparel, Uniforms, and Promotional Products

The word Brand under a magnifying glass illustrating marketing aBuild your brand

When considering branding it’s easy to immediately think of large multi-national businesses. These businesses would have spent many years and dollars to become recognised in the marketplace for a particular product or service. It may seem like any small to medium enterprise (SME) wanting a strong brand must spend exorbitant capital to achieve this however this isn’t the case.

It can be natural for SME’s to disregard the need to build a brand as customer service and daily tasks can be more pressing. No matter what industry a business operates in, or its size, a reputable brand can achieve business growth as the company will be known in the industry and among its target audience.

It’s important to be realistic when building a brand and accommodate for the stage a business is in. It would be unreasonable for a start-up to try achieve the same level of branding as an international business that’s been operating for a century. That said, there are some fundamental branding principals that every business should consider as all organisations need to be actively marketing and seen in the marketplace.

Branded apparel, uniforms, and promotional products are easy and cost effective methods to build brand recognition among customers and prospects, and is a proven marketing method.

From a client’s perspective how do your staff present themselves? Cafes that don’t have a uniform, even just the same styled branded shirt, give a different impression than a team in professionally branded uniform apparel. Same can be said for trade’s people arriving on-site without any form of branding or company representation. A clearly visible brand gives credibility.

What makes a strong brand?

Consistency

A brand is more than just a logo on a letterhead. Strong brands are consistent, and are uniform across all business collateral. This is the same for staff appearance. By having a consistent uniform across staff, sports teams, or in retail and hospitality businesses it displays your organisation as professional.

Quality

Products have different life expectancies and some materials last longer than others. Does your branded apparel, uniforms, business shirts, jackets, or hi-vis clothing look tired, faded, or well-worn? Uniforms represent your business and speak volumes about your brand. EmbroidMe supplies and brands top quality apparel, uniforms, clothing, and promotional products so that your brand will be noticed and professional.

Clarity

A small logo on a letterhead or in the office’s reception alone doesn’t build a strong and credible brand. A brand needs to be seen. Brands need to be clear and visible. When it comes to branding careful consideration should be taken to think about style, design, and colours. EmbroidMe supplies a huge range of products in various styles, colours, and designs, so that branded apparel and uniforms builds your brand.

Across April and May EmbroidMe are offering a free branding consultation to assist organisations get the most from their marketing spend and build a strong brand. Better yet, each consultation meeting goes into the draw to win $150 store credit to help get them started!

This branding consultation provides an opportunity to explore marketing objectives, specifically on branded apparel, uniforms, and promotional products, and find the best branding options for the business.

EmbroidMe have years of branding experience and have partnered with many organisations to help them achieve their marketing goals and branding requirements.

EmbroidMe can bring product samples to you and advice on what best practices for your business.  Invest time in a branding meeting this April and May and let us partner with you to develop the best branding solution possible.

Click here to select your nearest store and to arrange a time to meet with them.