Are Your Promotional Products Doing Their Job?

business giftsDistributing promotional products is a smart strategy for your business. Give a logoed item to a happy customer and you increase the chances of that person becoming a brand ambassador. When a happy customer wears your logoed cap, t-shirt or backpack, he becomes a walking billboard for your company.

Give a logoed item to a prospective customer and they will likely keep it for several months. Each time they see it, that’s another impression and repetition of your brand’s message. Which company will be top of mind when they are ready to make a purchase? Yours.

How do you choose the best promotional product for your business?

Consider the recipients and give them an item they will like and will use. Targeting office workers? Choose an item they will use at their desks – pens, USB drives, note pads and mouse pads are items they will use repeatedly, each time reinforcing your brand message.

Choose a level of quality and style that reflects your brand. Targeting golf enthusiasts? A polo shirt may be a better choice than a t-shirt. Targeting outdoors lovers? Backpacks, water bottles and sport socks are choices that come in a variety of styles and price points. An item of value and good quality cast the best light on your company.

The tasteful design and placement of your logo and message is an important key to developing successful promo products. If your branding is too large or obtrusive, the item will not be used and you’ve defeated the purpose.

The specialists at EmbroidMe welcome your questions and have suggestions and solutions at the ready. Allow us to be an extension of your marketing department by working with you to determine the best use of your promotional products budget. We’ll help put those products to work for your business!

Article Source: www.blog.embroidme.com