Aurora Jackets Available Now

Winter warmth is sorted with Aurora apparel. And, every Aurora jacket order this month receives a free beanie or coloured pullers. Keep the cold at bay – contact us today!

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JB’s Wear apparel in store now

Health and safety laws have recently been amended. Let us help you keep the team safe.

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Things to consider when investing in staff uniforms

Between the warmer temperatures and freedom of holiday breaks from work and school, brick and mortar businesses notice an increase in foot traffic during these summer months. Other industries also observe a pre-Christmas business serge which welcome new customers into the database. Their lasting impression and experience with a business could be the difference between a one-off customer and one who returns. First impressions count and staff uniform appearance can be the difference between a professional first impression and one that’s not.

Staff uniforms must serve a dual purpose of functionality and professionalism so staff are comfortable and their job is not restricted, and appearance is top-notch.

Below are three things to consider when looking for a staff uniform for the summer.

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Consider Your Industry

When thinking about the uniforms or apparel requirements of your business take what type of work you are doing into consideration when purchasing. Working in different environments will naturally impact on the type of products required. If you’re unsure it’s best to speak with your local EmbroidMe store about options best suited for your business. Working in the outdoors, food industry, and flammable areas will each require different products in their own right.

Consider the Product Specifications

With a wealth of products available choice can quickly become overwhelming and deciphering the product codes can become confusing. Products have different feature ratings such as breathability and longevity so you’ll want to get this right to obtain the ‘perfect fit’ for your organisation.

Consider the Branding

Your industry and business will impact the type of uniform branding your organisation requires. For example, hospitality may require a high quality embroidered logo on the left chest to be easily recognised, while tradesmen might require a name, role, business logo on both the front and back of each garment so they’re easily identifiable.

EmbroidMe doesn’t only brand shirts but can supply them too, and often at a competitive rate! EmbroidMe is a network of branding solution companies specialising in branded clothing and promotional products. In fact, we’re New Zealand’s largest branded apparel group so we’re confident that we’ll be able to find the best solution for your business to Get Noticed.

For further advice on sourcing the right staff uniform talk to our team today and consider the points above before making your next purchase.

Summer clothing, uniforms, and apparel!

Summer is the season of sun, warmth, and holidays, and the good news is that it is only a few months away! Summer sees the longest days, the shortest nights, and offers prime conditions to enjoy all that the great outdoors have to offer. When the sky is blue, the sun is shining, and the wind is nowhere to be found these days are great to get out of the house and enjoy the beautiful country.

Summer is a great season to be active, get involved with a sport, or relax with family and friends. Motivation to get up and moving tends to increase over the summer months as weather improves.

To be comfortable outdoors you need quality clothing perfect for your kind of activity. At EmbroidMe, we supply and brand a huge range of summer clothing options. This includes t-shirts, polos, sports team uniforms, hospitality uniforms, and retail uniforms.

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// SUMMER SPORTS //

Sports teams need a uniform that is comfortable, durable, breathable, and well suited to their kind of sport. Hockey, tennis, rugby, cricket, athletics, soccer, basketball, badminton, lawn-bowls, rowing, and netball have those same requirements that the uniform needs to enhance their team, not be a hindrance. Talk to the friendly team at EmbroidMe about the right sports team uniform for your sports team.  We are the branded apparel specialists.

Corporate sports events are a great way to encourage staff to be active, promote the company as one that values health and well-being, and also a great way to market the business through branded tshirts and clothing.

School sports teams need to promote school pride and colours, while also being affordable, quality, and durable.

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// PERSONAL LEISURE //

Outdoor activities: To enjoy the outdoors it’s important to get the right apparel solution. Going to the park with the family, heading out on the boat or the golf course, or other recreational activities such as playing golf, out on the boat, at the beach or park, playing causal sports.

Smart casual: Enjoying a glass of wine or beer after work in a causal environment, or going out to a BBQ, staff work function – there’s many situations where smart casual clothing comes in handy. With no minimum orders and free quotes, contact us today to discuss quality summer casual attire in time for summer.

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// HOSPITALITY //

Summer retail uniforms: summer typically sees a greater number of retail sales and a higher volume of shoppers. It’s important that staff, whether full-time, part-time, or casual, provide customers with a great first impression, and are easily identified so customers know where to direct questions and enquiries. Boost sales this summer through quality first impressions, led by great staff uniforms.

Cafes & Restaurant Staff: People are typically more outgoing in the summer, and this ultimately impacts positively on traffic to cafes and restaurants. Requirements vary depending on the type of food outlet however all staff require being presentable and uniforms need to be easily cleaned.

Event Staff: Staff need to either be noticed so visitors know who to ask questions, or blend in to the behind the scenes and event operations. Either way, we have the perfect solution for your next event.

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// READY FOR CHRISTMAS? //

The holiday season boasts many celebrations and events such as Christmas, so it’s the perfect opportunity to thank staff, team members, clients, and customers for their hard work, loyalty, and efforts over the past year. What better way to do this than with branded and/or personalised promotional products. The final months of the year typically go by very quickly so take the stress out of the final few months and enquire today.

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Fitness and Wellness Promotional Products

More and more companies have realised that keeping employees healthy has a positive impact on their bottom lines. Some of the reasons companies have become attuned to their employees’ health and wellness include: health care cost savings, improved productivity and decreased sick leave.

This embrace of employee health and wellness has led to companies starting wellness programs to help employees stop smoking and lose weight, preventive health screenings, even on-site fitness centres. Offering your employees fitness-related promotional products is an excellent way to complement or jump-start your company’s wellness program.

EmbroidMe offers a wide variety of fitness-related promotional products that you can brand with your company’s design or logo, including:

  • Food and Fitness Journals – Journals that allow users to track daily exercise routines and food intake, including calories, fat grams and carbohydrates.
  • Fitness Towels – Customisable light, ultra-absorbent towels available in a variety of sizes, colours and materials such as microfiber or cotton.
  • Pedometers – EmbroidMe offers a range of pedometers, from those that just measure steps to those that measure steps, miles, kilometres and calories and include wireless technology that transfers data to a smartphone, tablet or computer.
  • Sports Bottles – Available in a variety of sizes, colours, designs and materials, these eco-friendly alternatives to non-reusable water bottles are sure to keep your employees and clients hydrated.

With custom promotional fitness and wellness products from EmbroidMe you can promote your brand while encouraging your employees and customers alike to embrace a healthy lifestyle.

Workwear Promotion

Health and safety laws are being discussed in parliament and will likely bring changes to legislation, so our focus over August and September is all about workwear. Workwear includes more than hi vis, in fact it incorporates retail, hospitality, and trades uniforms. Staff must be comfortable while at work and they require a uniform that perfectly caters for the industry they are in.

Give us a call today to discuss different workwear options to suit your business. Furthermore when you call us, ask about our special workwear offer as you may be eligible!

Visit our website for more information on workwear clothing or to find your nearest store!

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Workwear Promotion!

Health and safety laws are being discussed in parliament and will likely bring changes to legislation, so our focus over August and September is all about workwear. Workwear includes more than hi vis, in fact it incorporates retail, hospitality, and trades uniforms. Staff must be comfortable while at work and they require a uniform that perfectly caters for the industry they are in.

Give us a call today to discuss different workwear options to suit your business. Furthermore when you call us, ask about our special workwear offer as you may be eligible!

Visit our website for more information on workwear clothing or to find your nearest store!

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Workwear, More Than Hi-Vis Clothing

Workwear is often closely associated with hi-vis clothing and while this is true it does not encompass the breadth of clothing options available for various business industries. Workwear clothing ranges from retail, hospitality, and trades people uniforms, to heavy duty construction apparel and clothing for workers in the great outdoors. Staff need to be comfortable while looking professional, so it’s important to get clothing that’s both functional and smart. With such a range of available products the choices can be overwhelming so this article separates workwear into three categories to help with the decision making process.

3 Group ShotSmart Casual Workwear

Many industries require durable, professional, and high quality team uniforms that staff can wear while at work. This is essential for hospitality staff working in restaurants, cafes, and entertainment venues such as cinemas. Team uniforms can include shirts, aprons, caps, pants, vests, jackets, and much more.

Smart casual workwear is also ideal for the other services including couriers, cleaners, and other specialist technicians. Across the range of products available we have a style that is perfect for your brand and team.

Contact us.

2 ZW120_ZW121_wornTrades Workwear

The trades industry has high demand on uniforms as staff often navigate confined spaces, operate in dirty environments, and also need to look professional when greeting clients. Each clothing range has different styles, sizing, and colours so is important to get the combination right. We have products that are perfect for builders, electricians, and plumbers. We have a showroom full of garments we welcome you to come in a view.

Warehouse staff and outdoor workers can also have the same demands on staff uniforms as they operate in varying environments and climates. Warehouses can get incredibly cold in winter and hot in summer, so staff require a uniform that caters for both extremes. This is the same for yardmen, school caretakers, and gardeners. Uniforms and outdoor workwear apparel must be easily customised to reflect the weather.

Contact us.

1 ZW123_YellowNavy_wornConstruction Workwear

Construction workwear is more specialist as it must meet stringent health and safety requirements for specific applications. Road worker apparel have different requirements to those operating heavy machinery. Hi vis clothing can include jackets, vests, shirts, polos, and pants, making the apparel options numerous. Health and safety laws are being discussed in parliament and this will likely bring legislation changes. Ensure staff are seen, safe, and compliant. We supply and brand a wealth of different health and safety and hi vis clothing options, so speak to your local EmbroidMe team to discuss options. Construction apparel can be highly durable, waterproof, comfortable, and easily seen. This is vital for operators of heavy machinery including trucks, forklifts, and earthmoving machinery, as they work in the changing climates. Whether working in the cold of winter, the rain of spring, or the heat of summer, there are workwear apparel products suitable for your business!

Contact us.

Wrap up for Winter – Winter Jackets Promotion

As winter approaches and the colder weather closes in warmer clothing becomes paramount. We supply and brand winter wear including jackets, vests, and hoodies. ‘Wrap up for Winter’ with our latest promotion! Every winter jacket order is eligible for a free branded beanie or scarf to keep you warm this season.

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When it comes to winter fashion many people would tell you that the trick to keeping warm is by wearing layers, but that can cause an issue for your companies branding. Business uniforms provide excellent benefits for your business (read our previous post), but in winter company logos frequently get hidden behind non-branded jackets. Gain brand credibility in winter through branded winter apparel. Jackets in your uniform dress-code means the team will take the brand with them wherever they go.

Winter wear encompasses various industries and environments including corporate, business, trades, hospitality, retail, events, hi-vis, work wear, and schools. Simply put, whatever the application we can supply and brand winter wear that meets the needs of our customers.

With many products, styles, colours, and sizes available to choose from we welcome you to come into our showroom. Our friendly team will work with you to source the best possible branding solutions to Get Noticed.

Common Misconceptions about Promotional Products

May 12There are a lot of misconceptions about promotional marketing and promotional products that can scare of SMBs that are new to this form of marketing.

Allow us to set the record straight on these common myths:

People Just Throw Them Out

Everyone has received some kind of item branded with a company’s logo and/or an organization’s message. A lot of people try to argue that these items are thrown away and forgotten, but a study by ASI shows that these items are actually held onto for an average of about six months. Once they are no longer kept by the owner, over half are passed on to another person, continuing the branding impression.

They Don’t Make an Impression

Given that people hold onto their promotional items for six months, it’s clear there’s an impression made. And, according to Promotional Products Association International (PPAI) research, 89% of consumers can recall the name of an advertiser whose promotional product they received within the last 24 months. However the kind of impression made is dependent on the type of product and promotional marketing campaign. There are products that are better for greater visibility such as promotional bags, branded apparel and logoed writing instruments that are seen by many wherever they travel and are easily passed on. Products that foster a deeper connection with their recipient include USB drives, wellness items – prized for their utility – and delicious edible marketing.

You Can’t Tell If They’re Effective

We know marketers love to track return on investment (ROI) – how can you tell if handing out a branded water bottle is even effective?

Haven’t you noticed QR codes popping up on everything from direct mail to printed napkins at restaurants? Add a code to your printed koozies! The code can track your prospect back to the koozie you handed out at the green market on Saturday. The same goes for a unique URL. A special web address can lead to a landing page developed specifically for your koozie campaign, making tracking efforts a breeze.
Call-to-action (CTA): coupon code for a discount, a gift with purchase, BoGo, make them an offer! And then print it out along with your logo on your promotional products of choice. Customers will mention it and lead you back to the promotional item containing that offer.
Tracking number: nothing illustrates ROI like a phone call. Imprint a unique phone number on your products and you’ll know for sure they’re working for their money.
Too Expensive

Marketers want the most profitable form of marketing – that’s why they track and measure ROI. To understand what is getting them the best bang for their buck, they use a cost-per-impression metric (CPI). Promotional products are actually one of the most cost effective forms of advertising. According to the Advertising Specialty Institute, they have a CPI similar to spot ads on radio or online display, averaging $0.005 per impression. That’s a far better CPI than with prime-time TV and big-time print. The fluidity of these products means your marketing dollars can go a whole lot further.

Try to Get Them Cheap

This same study shows that people keep items they consider to be useful. Considering the length of time a promotional product is kept, wouldn’t you want it to be better quality so it will last long enough to leave a good impression instead of one of poor quality? There’s a difference between getting affordable products and “cheap” ones. Bang for your buck assumes there’s real value in your purchase, and for that, the item needs to last awhile. Do you want your company to be associated with a piece of junk, easily discarded? No. You want your brand’s imagery to appear on something that satisfies needs, innovative with a great look and feel – you want your branded item to leave your prospect thinking, “How thoughtful!”

Can’t Reach New Consumers

True, you think of promotional products as a way to cultivate customer loyalty but passing out products to prospects is known to be effective as well. In an ASI study, 31% of consumers said they would be likely to do business with a brand after receiving a logoed item – this likelihood increases according to the item itself. Apparel, USB drives and tote bags are big. Anything unique, designed with care is going to increase the likelihood you will win your way into their daily lives.

No New Products

Like any industry, promotional products are constantly evolving to keep up with the latest technology and trends. Every year thousands of new, innovative products are launched at the PPAI expo, which is one of the largest trade shows in the United States – we recently bogged about this year’s revelations here. Promotional products are a $19.83 billion industry, and it continues to grow every year.

All Promo Businesses Are the Same

There are two types of promo companies – you either have a mom and pop shop or a huge company that exists solely as an online store. What makes EmbroidMe stand out is they have combined the pluses of each dynamic. Each EmbroidMe store has at their disposal state-of-the-art technology, decades of experience in the industry and access to over 800,000 items from which to choose—while still delivering one-on-one quality customer service!

Contact your local EmbroidMe store to speak with a promotional marketing expert who will personally guide you in the development of your new promotional product campaign.